Top 10 Video Production Agencies in Framingham, MA
Framingham, MA — Why You Should Hire Local for Video Production
Whether you lead an ecommerce brand looking to improve your conversion rates on your Shopify page, or you’re looking to to boost your website’s SEO through improving the time users spend on your site, one thing is certain—you need video. Professional video production agencies are a great way to get started. Hiring one in your local vicinity is usually your best bet—you’d want to meet them to ensure they’re the right fit for your brand, be on the ground with them to scope out shooting locations as well as help ensure the produced content is on-brand. To help you get started, we’ve rounded up the top video production agencies near you. Each of these agencies have a Google Review rating of at least 4.3 stars, and come highly recommended by your community.
Things to Note When Working With a Video Production Agency for the First Time
Budget appropriately: video productions can be expensive, so it’s important to set a budget and make sure it’s realistic. Be prepared to discuss costs upfront and ask for a breakdown of the bill.
Provide creative input: while the production agency will have a lot of expertise and knowledge, it’s important to provide them with creative input as well. Let them know your vision for the project and be open to their ideas.
Be flexible: things can change unexpectedly during a video shoot, so it’s important to be flexible and go with the flow. The agency may need to make last-minute changes to the script or schedule, so be prepared for anything.
Give the agency as much information as possible about your company and products. This will help them create a video that is accurate and informative.
Be prepared to provide assets such as logos and product images. The agency may need these to create an accurate and professional video.
Looking to improve your Ecommerce website? Firework can help
How Video Can Improve Your Ecommerce Website
Ecommerce website owners and ecommerce marketing experts have long been searching for ways to improve conversions and roi.
One way that has been proven to work time and time again is by placing ecommerce videos throughout the website. Site engagement increases when users are greeted with a video as soon as they land on the ecommerce site. If ecommerce videos are placed strategically throughout the buying process, customers will be more likely to add items to their cart and complete the purchase.
In addition, ecommerce videos can be used to improve customer loyalty and increase customer lifetime value. By creating engaging ecommerce videos, website owners can improve nearly every metric that matters.
Looking to improve your business website? here are 5 helpful tips:
Make sure your site is mobile-friendly. Over 60% of online traffic now comes from mobile devices, so if your site isn't responsive, you're missing out on a large chunk of potential buyers.
Conduct contests and giveaways to increase engagement with your livestreaming content.
Highlight your company's charitable initiatives and involvement in the community.
Frequently Asked Questions about Ecommerce Video Production
Whether it's your first time using videos as a part of your ecommerce marketing strategy, or your seventeenth, here are some frequently asked questions about the process.
How much does it usually cost to create ecommerce videos professionally?
A 2-3 minute professionally produced video can cost anywhere from $2000 to $7000. This includes storyboarding, talent, location scouting, editing, and directing. Of course, costs will vary greatly based on where you're located
Is hiring an agency the best solution for my ecommerce marketing needs?
Only you can decide that! But here are the factor's we'd consider. Will that agency be able to handle all aspects of video marketing (production, hosting, strategy, enabling checkouts, promotion? Will that agency be as cost-effective as doing it in-house with the right tools? Will it be as brand-safe to entrust this to an external party?
I need help with ensuring these videos are actually converting customers!
A combination of Google Analytics and Google Data Studio might be the most cost-effective way of getting started. Firework's Shoppable Video Solution helps you directly compare the before/after of installing shoppable video on your website.
Why should I engage with a video production agency for my ecommerce marketing needs?
As with most things, video is easier said than done. Engaging a professional agency can help ensure your videos are aligned with your intended goals and outcomes. Of course, there are tools that you can use to do it yourself—such as Firework Studio
What's the difference between Firework and a video production agency?
Firework is not an agency—but we try to think like one! Our complete video commerce solution allows your in-house team to go from ideation all the way to hosting the video on your site with minimal effort. Of course, our own creative professionals are on standby to consult if you need help.