Top 13 Video Production Agencies in Ann Arbor, MI
Ann Arbor, MI — Why Hiring a Local Video Production Agency Is Your Best Bet
Whether you lead an ecommerce brand looking to improve your conversion rates on your Shopify page, or you’re looking to to boost your website’s SEO through improving the time users spend on your site, one thing is certain—you need video. Professional video production agencies are a great way to get started. Hiring one in your local vicinity is usually your best bet—you’d want to meet them to ensure they’re the right fit for your brand, be on the ground with them to scope out shooting locations as well as help ensure the produced content is on-brand. To help you get started, we’ve rounded up the top video production agencies near you. Each of these agencies have a Google Review rating of at least 4.3 stars, and come highly recommended by your community.
Top Agencies that Do Video Marketing nearAnn Arbor, MI
Things to Look Out for When Working With a Video Production Agency
Budget appropriately: video productions can be expensive, so it’s important to set a budget and make sure it’s realistic. Be prepared to discuss costs upfront and ask for a breakdown of the bill.
Provide creative input: while the production agency will have a lot of expertise and knowledge, it’s important to provide them with creative input as well. Let them know your vision for the project and be open to their ideas.
Be flexible: things can change unexpectedly during a video shoot, so it’s important to be flexible and go with the flow. The agency may need to make last-minute changes to the script or schedule, so be prepared for anything.
Give the agency as much information as possible about your company and products. This will help them create a video that is accurate and informative.
Be prepared to provide assets such as logos and product images. The agency may need these to create an accurate and professional video.
Looking to improve your Ecommerce website? Firework can help
How Video Can Improve Your Ecommerce Website
Ecommerce website owners and ecommerce marketing experts have long been searching for ways to improve conversions and roi.
One way that has been proven to work time and time again is by placing ecommerce videos throughout the website. Site engagement increases when users are greeted with a video as soon as they land on the ecommerce site. If ecommerce videos are placed strategically throughout the buying process, customers will be more likely to add items to their cart and complete the purchase.
In addition, ecommerce videos can be used to improve customer loyalty and increase customer lifetime value. By creating engaging ecommerce videos, website owners can improve nearly every metric that matters.
Looking to improve your business website? here are 5 helpful tips:
Conduct contests and giveaways to increase engagement with your livestreaming content.
Offer customer reviews and ratings. Potential buyers want to know what others have thought of a product before they buy it, so make sure you're providing honest reviews and ratings.
Use discount codes and vouchers to entice buyers into making a purchase. Offering discounts is a great way to increase sales without sacrificing profits too much.
Frequently Asked Questions about Ecommerce Video Production
Whether it's your first time using videos as a part of your ecommerce marketing strategy, or your seventeenth, here are some frequently asked questions about the process.
Why should I hire an agency locally?
Video production is one of those things that still need to be done in-person. Someone's gotta scout out your location, hold the camera, and direct the shots. Hiring locally helps small businesses in your area, but also helps you cut down on video production costs.
How fast will it take to get video up and running on my ecommerce site?
Unfortunately, video production is only the first step! You have to also consider: hosting, enabling customers to buy directly from watching those videos, as well as reporting. Firework's complete Shoppable Video solution can help.
I need help with ensuring these videos are actually converting customers!
A combination of Google Analytics and Google Data Studio might be the most cost-effective way of getting started. Firework's Shoppable Video Solution helps you directly compare the before/after of installing shoppable video on your website.
What's the difference between Firework and a video production agency?
Firework is not an agency—but we try to think like one! Our complete video commerce solution allows your in-house team to go from ideation all the way to hosting the video on your site with minimal effort. Of course, our own creative professionals are on standby to consult if you need help.
Is hiring an agency the best solution for my ecommerce marketing needs?
Only you can decide that! But here are the factor's we'd consider. Will that agency be able to handle all aspects of video marketing (production, hosting, strategy, enabling checkouts, promotion? Will that agency be as cost-effective as doing it in-house with the right tools? Will it be as brand-safe to entrust this to an external party?