Top 15 Video Production Agencies in Midland, MI
Midland, MI — Local Agencies Are Your Best Bet When it Comes to Video
Whether you lead an ecommerce brand looking to improve your conversion rates on your Shopify page, or you’re looking to to boost your website’s SEO through improving the time users spend on your site, one thing is certain—you need video. Professional video production agencies are a great way to get started. Hiring one in your local vicinity is usually your best bet—you’d want to meet them to ensure they’re the right fit for your brand, be on the ground with them to scope out shooting locations as well as help ensure the produced content is on-brand. To help you get started, we’ve rounded up the top video production agencies near you. Each of these agencies have a Google Review rating of at least 4.3 stars, and come highly recommended by your community.
Top Agencies that Do Video Marketing nearMidland, MI
Top Things to Note When Working With a Video Production Agency
Ask to see examples of their work. This will give you a good idea of the quality of their work.
Budget appropriately: video productions can be expensive, so it’s important to set a budget and make sure it’s realistic. Be prepared to discuss costs upfront and ask for a breakdown of the bill.
Discuss your goals for the video and make sure the agency understands them. This will help them create a video that meets your needs.
Provide creative input: while the production agency will have a lot of expertise and knowledge, it’s important to provide them with creative input as well. Let them know your vision for the project and be open to their ideas.
Work with the agency to create a storyboard and script that aligns with your goals and objectives.
Give feedback promptly: once the project is completed, it’s important to give feedback promptly so that the agency can make any necessary changes. Be sure to provide constructive criticism rather than just negative comments.
Review footage regularly: as the project progresses, review footage regularly so that you can see how things are coming together. This will help ensure that there are no surprises down the road and that you’re happy with the final product.
Looking to improve your Ecommerce website? Firework can help
How You Can Boost Your Website Metrics Through Video
Ecommerce website owners and ecommerce marketing experts have long been searching for ways to improve conversions and roi.
One way that has been proven to work time and time again is by placing ecommerce videos throughout the website. Site engagement increases when users are greeted with a video as soon as they land on the ecommerce site. If ecommerce videos are placed strategically throughout the buying process, customers will be more likely to add items to their cart and complete the purchase.
In addition, ecommerce videos can be used to improve customer loyalty and increase customer lifetime value. By creating engaging ecommerce videos, website owners can improve nearly every metric that matters.
Looking to improve your business website? here are 5 helpful tips:
Offer customer reviews and ratings. Potential buyers want to know what others have thought of a product before they buy it, so make sure you're providing honest reviews and ratings.
Keep your website updated with the latest products and offers. Regularly adding new items will help keep visitors coming back, and may even lead to some impulse buys!
Highlight your company's charitable initiatives and involvement in the community.
Frequently Asked Questions about Ecommerce Video Production
Whether it's your first time using videos as a part of your ecommerce marketing strategy, or your seventeenth, here are some frequently asked questions about the process.
Why should I engage with a video production agency for my ecommerce marketing needs?
As with most things, video is easier said than done. Engaging a professional agency can help ensure your videos are aligned with your intended goals and outcomes. Of course, there are tools that you can use to do it yourself—such as Firework Studio
Why should I hire an agency locally?
Video production is one of those things that still need to be done in-person. Someone's gotta scout out your location, hold the camera, and direct the shots. Hiring locally helps small businesses in your area, but also helps you cut down on video production costs.
I need help with ensuring these videos are actually converting customers!
A combination of Google Analytics and Google Data Studio might be the most cost-effective way of getting started. Firework's Shoppable Video Solution helps you directly compare the before/after of installing shoppable video on your website.
What's the difference between Firework and a video production agency?
Firework is not an agency—but we try to think like one! Our complete video commerce solution allows your in-house team to go from ideation all the way to hosting the video on your site with minimal effort. Of course, our own creative professionals are on standby to consult if you need help.
How much does it usually cost to create ecommerce videos professionally?
A 2-3 minute professionally produced video can cost anywhere from $2000 to $7000. This includes storyboarding, talent, location scouting, editing, and directing. Of course, costs will vary greatly based on where you're located