Top 20 Video Production Agencies in Grand Rapids, MI
Grand Rapids, MI — Why You Should Look Locally for a Video Production Agency
Video is becoming one of the most popular forms of content on the internet. More and more people are watching videos on sites like youtube and facebook every day. As a result, video production agencies are in high demand.
If you are thinking about creating ecommerce videos, then you should consider working with a local video production agency. There are many benefits to working with a local video production agency, including convenience, cost-effectiveness, and the ability to build a long-term relationship.
To help you get started, we’ve rounded up the top video production agencies in and around you. Each of these agencies have a google review rating of at least 4.3 Stars, and come highly recommended by your community.
Top Agencies that Do Video Marketing near
Grand Rapids, MISPARK Business Works
About the company
SPARK Business Works is a software development company that helps clients across the nation .... Read More
Top customer review
"Many times out-of-the-box software only checks half of the boxes. Instead ... "
— Erica Bouma
Cold Box Films Video Production
About the company
Cold Box Films is a full-service commercial video production company based in Lansing, Michigan.Most .... Read More
Top customer review
"Cooper and Tracy are an absolute pleasure to work with and the ... "
— Angelique DuPhene
Digital Limelight Media, LLC
About the company
Digital Limelight Media (DLM) is a medical marketing company that leverages their software, Insight .... Read More
Top customer review
"DLM has been an invaluable resource for me and my team. My ... "
— Alix Webster
West Michigan Photography
About the company
My wife and I have been on the opposite side of the camera since .... Read More
Top customer review
"Aaron and Agnieszka are absolutely the best. Before the wedding they were ... "
— Laura Scott
Working With a Video Production Agency for the First Time? Here Are Our Top Tips
Ask to see examples of their work. This will give you a good idea of the quality of their work.
Budget appropriately: video productions can be expensive, so it’s important to set a budget and make sure it’s realistic. Be prepared to discuss costs upfront and ask for a breakdown of the bill.
Discuss your goals for the video and make sure the agency understands them. This will help them create a video that meets your needs.
Provide creative input: while the production agency will have a lot of expertise and knowledge, it’s important to provide them with creative input as well. Let them know your vision for the project and be open to their ideas.
Work with the agency to create a storyboard and script that aligns with your goals and objectives.
Give feedback promptly: once the project is completed, it’s important to give feedback promptly so that the agency can make any necessary changes. Be sure to provide constructive criticism rather than just negative comments.
Review footage regularly: as the project progresses, review footage regularly so that you can see how things are coming together. This will help ensure that there are no surprises down the road and that you’re happy with the final product.
Looking to improve your Ecommerce website? Firework can help
Product Review
Brand ambassadors share real reviews and demos of products, with shoppable functionality. Like this one from luxury pillow company Fluff.
Founder Story
Authentic stories build trust and give customers a closer look behind brand values and products. Like this one from Terry Lin the co-founder and Chief Design Officer at outdoor furniture brand Outer.
Livestream Interaction
Real-time livestream shopping gives a personal experience with direct interaction with brands. Watch how The Fresh Market engaged customers with a livestream from the grocery aisle.
Ways You Can Use Video on Your Ecommerce Website
Ecommerce website owners and ecommerce marketing experts have long been searching for ways to improve conversions and roi.
One way that has been proven to work time and time again is by placing ecommerce videos throughout the website. Site engagement increases when users are greeted with a video as soon as they land on the ecommerce site. If ecommerce videos are placed strategically throughout the buying process, customers will be more likely to add items to their cart and complete the purchase.
In addition, ecommerce videos can be used to improve customer loyalty and increase customer lifetime value. By creating engaging ecommerce videos, website owners can improve nearly every metric that matters.
Looking to improve your business website? here are 5 helpful tips:
Tip 1
Offer free shipping on orders over a certain amount. This is a great incentive for customers to spend more money on your products, and can result in increased sales overall.
Tip 2
Conduct contests and giveaways to increase engagement with your livestreaming content.
Tip 3
Make sure your site is mobile-friendly. Over 60% of online traffic now comes from mobile devices, so if your site isn't responsive, you're missing out on a large chunk of potential buyers.
Frequently Asked Questions about Ecommerce Video Production
Whether it's your first time using videos as a part of your ecommerce marketing strategy, or your seventeenth, here are some frequently asked questions about the process.
How much does it usually cost to create ecommerce videos professionally? 
A 2-3 minute professionally produced video can cost anywhere from $2000 to $7000. This includes storyboarding, talent, location scouting, editing, and directing. Of course, costs will vary greatly based on where you're located
How fast will it take to get video up and running on my ecommerce site? 
Unfortunately, video production is only the first step! You have to also consider: hosting, enabling customers to buy directly from watching those videos, as well as reporting. Firework's complete Shoppable Video solution can help.
Is hiring an agency the best solution for my ecommerce marketing needs? 
Only you can decide that! But here are the factor's we'd consider. Will that agency be able to handle all aspects of video marketing (production, hosting, strategy, enabling checkouts, promotion? Will that agency be as cost-effective as doing it in-house with the right tools? Will it be as brand-safe to entrust this to an external party?
I need help with ensuring these videos are actually converting customers! 
A combination of Google Analytics and Google Data Studio might be the most cost-effective way of getting started. Firework's Shoppable Video Solution helps you directly compare the before/after of installing shoppable video on your website.
Why should I engage with a video production agency for my ecommerce marketing needs? 
As with most things, video is easier said than done. Engaging a professional agency can help ensure your videos are aligned with your intended goals and outcomes. Of course, there are tools that you can use to do it yourself—such as Firework Studio