Top 6 Video Production Agencies in Pontiac, MI
Pontiac, MI — Why You Should Hire Local for Video Production
Video is becoming one of the most popular forms of content on the internet. More and more people are watching videos on sites like youtube and facebook every day. As a result, video production agencies are in high demand.
If you are thinking about creating ecommerce videos, then you should consider working with a local video production agency. There are many benefits to working with a local video production agency, including convenience, cost-effectiveness, and the ability to build a long-term relationship.
To help you get started, we’ve rounded up the top video production agencies in and around you. Each of these agencies have a google review rating of at least 4.3 Stars, and come highly recommended by your community.
Things to Note When Working With a Video Production Agency for the First Time
Budget appropriately: video productions can be expensive, so it’s important to set a budget and make sure it’s realistic. Be prepared to discuss costs upfront and ask for a breakdown of the bill.
Provide creative input: while the production agency will have a lot of expertise and knowledge, it’s important to provide them with creative input as well. Let them know your vision for the project and be open to their ideas.
Be flexible: things can change unexpectedly during a video shoot, so it’s important to be flexible and go with the flow. The agency may need to make last-minute changes to the script or schedule, so be prepared for anything.
Give the agency as much information as possible about your company and products. This will help them create a video that is accurate and informative.
Be prepared to provide assets such as logos and product images. The agency may need these to create an accurate and professional video.
Looking to improve your Ecommerce website? Firework can help
Product Review
Brand ambassadors share real reviews and demos of products, with shoppable functionality. Like this one from luxury pillow company Fluff.
Founder Story
Authentic stories build trust and give customers a closer look behind brand values and products. Like this one from Terry Lin the co-founder and Chief Design Officer at outdoor furniture brand Outer.
Livestream Interaction
Real-time livestream shopping gives a personal experience with direct interaction with brands. Watch how The Fresh Market engaged customers with a livestream from the grocery aisle.
How You Can Boost Your Website Metrics Through Video
Ecommerce website owners are always looking for new ways to improve their metrics, and video can be a powerful tool.
Placing a video at the top of the home page can help to grab visitors’ attention and persuade them to stay on the site longer. Using video throughout the buying process can also help to keep customers engaged and decrease the chances of abandoned carts. And, ecommerce videos don’t just have to be product demonstrations – they can also be used for customer testimonials, customer service faqs, or even just brand awareness building.
When it comes to ecommerce websites, video is a powerful tool that shouldn’t be ignored.
Looking to improve your business website? here are 5 helpful tips:
Tip 1
Provide detailed information about your products. Include things like dimensions, materials, care instructions, and any other relevant info that buyers might need before making a purchase decision.
Tip 2
Make sure your site is mobile-friendly. Over 60% of online traffic now comes from mobile devices, so if your site isn't responsive, you're missing out on a large chunk of potential buyers.
Tip 3
Make it easy for customers to find what they're looking for. Organize your pages in a way that makes sense, and use clear and concise titles and descriptions to help shoppers understand what you're selling.
Frequently Asked Questions about Ecommerce Video Production
Whether it's your first time using videos as a part of your ecommerce marketing strategy, or your seventeenth, here are some frequently asked questions about the process.
Is hiring an agency the best solution for my ecommerce marketing needs? 
Only you can decide that! But here are the factor's we'd consider. Will that agency be able to handle all aspects of video marketing (production, hosting, strategy, enabling checkouts, promotion? Will that agency be as cost-effective as doing it in-house with the right tools? Will it be as brand-safe to entrust this to an external party?
I need help with ensuring these videos are actually converting customers! 
A combination of Google Analytics and Google Data Studio might be the most cost-effective way of getting started. Firework's Shoppable Video Solution helps you directly compare the before/after of installing shoppable video on your website.
What's the difference between Firework and a video production agency? 
Firework is not an agency—but we try to think like one! Our complete video commerce solution allows your in-house team to go from ideation all the way to hosting the video on your site with minimal effort. Of course, our own creative professionals are on standby to consult if you need help.
Why should I hire an agency locally? 
Video production is one of those things that still need to be done in-person. Someone's gotta scout out your location, hold the camera, and direct the shots. Hiring locally helps small businesses in your area, but also helps you cut down on video production costs.
How much does it usually cost to create ecommerce videos professionally? 
A 2-3 minute professionally produced video can cost anywhere from $2000 to $7000. This includes storyboarding, talent, location scouting, editing, and directing. Of course, costs will vary greatly based on where you're located