Top 6 Video Production Agencies in Santa Cruz, CA
Santa Cruz, CA — Why Hiring a Local Video Production Agency Is Your Best Bet
Whether you lead an ecommerce brand looking to improve your conversion rates on your Shopify page, or you’re looking to to boost your website’s SEO through improving the time users spend on your site, one thing is certain—you need video. Professional video production agencies are a great way to get started. Hiring one in your local vicinity is usually your best bet—you’d want to meet them to ensure they’re the right fit for your brand, be on the ground with them to scope out shooting locations as well as help ensure the produced content is on-brand. To help you get started, we’ve rounded up the top video production agencies near you. Each of these agencies have a Google Review rating of at least 4.3 stars, and come highly recommended by your community.
Our Top Tips for Success When Working With a Video Production Agency
Do your research: before hiring a video production agency, be sure to do your homework and compare different companies. Ask for referrals from friends or colleagues who have worked with agencies in the past.
Set clear goals and expectations: it’s important to be clear about your goals for the project and what you expect from the agency. This will help ensure that everyone is on the same page and that the project stays on track.
Don’t be afraid to ask questions. A video production agency should be able to explain their process and what you can expect from them.
Work with the agency to create a storyboard and script that aligns with your goals and objectives.
Stay organized: working with a video production agency can be hectic, so it’s important to stay organized and keep track of all the different aspects of the project. Use a project management tool or spreadsheet to keep track of deadlines, deliverables, and contact information.
Looking to improve your Ecommerce website? Firework can help
How Video Can Improve Your Ecommerce Website
Ecommerce website owners are always looking for new ways to improve their metrics, and video can be a powerful tool.
Placing a video at the top of the home page can help to grab visitors’ attention and persuade them to stay on the site longer. Using video throughout the buying process can also help to keep customers engaged and decrease the chances of abandoned carts. And, ecommerce videos don’t just have to be product demonstrations – they can also be used for customer testimonials, customer service faqs, or even just brand awareness building.
When it comes to ecommerce websites, video is a powerful tool that shouldn’t be ignored.
Looking to improve your business website? here are 5 helpful tips:
Give sneak peeks of new collections and products before they're available to the public.
Provide detailed information about your products. Include things like dimensions, materials, care instructions, and any other relevant info that buyers might need before making a purchase decision.
Use social media to promote your products. Platforms like Facebook and Twitter offer great opportunities to reach a wider audience and drive traffic back to your site.
Frequently Asked Questions about Ecommerce Video Production
Whether it's your first time using videos as a part of your ecommerce marketing strategy, or your seventeenth, here are some frequently asked questions about the process.
Why should I engage with a video production agency for my ecommerce marketing needs?
As with most things, video is easier said than done. Engaging a professional agency can help ensure your videos are aligned with your intended goals and outcomes. Of course, there are tools that you can use to do it yourself—such as Firework Studio
How fast will it take to get video up and running on my ecommerce site?
Unfortunately, video production is only the first step! You have to also consider: hosting, enabling customers to buy directly from watching those videos, as well as reporting. Firework's complete Shoppable Video solution can help.
Why should I hire an agency locally?
Video production is one of those things that still need to be done in-person. Someone's gotta scout out your location, hold the camera, and direct the shots. Hiring locally helps small businesses in your area, but also helps you cut down on video production costs.
I need help with ensuring these videos are actually converting customers!
A combination of Google Analytics and Google Data Studio might be the most cost-effective way of getting started. Firework's Shoppable Video Solution helps you directly compare the before/after of installing shoppable video on your website.
How much does it usually cost to create ecommerce videos professionally?
A 2-3 minute professionally produced video can cost anywhere from $2000 to $7000. This includes storyboarding, talent, location scouting, editing, and directing. Of course, costs will vary greatly based on where you're located