Top 6 Video Production Agencies in Santa Cruz, CA

Santa Cruz, CA — Why Hiring a Local Video Production Agency Is Your Best Bet

Whether you lead an ecommerce brand looking to improve your conversion rates on your Shopify page, or you’re looking to to boost your website’s SEO through improving the time users spend on your site, one thing is certain—you need video. Professional video production agencies are a great way to get started. Hiring one in your local vicinity is usually your best bet—you’d want to meet them to ensure they’re the right fit for your brand, be on the ground with them to scope out shooting locations as well as help ensure the produced content is on-brand. To help you get started, we’ve rounded up the top video production agencies near you. Each of these agencies have a Google Review rating of at least 4.3 stars, and come highly recommended by your community.

The Top Video Production Agencies near

Santa Cruz, CA

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Cosmic

5.0 /5 ★★★★★★★★★★ 2 Reviews

About the company

Cosmic is a video production agency in Santa Cruz, CA .... Read More

Top customer review

"I give these guys top marks for our website redesign. Great result ... "

— Lars Leckie

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Do it yourself with Firework

Get started quick with Firework’s complete video solution—create, host, and start converting with shoppable videos today.

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Intentional Video

5.0 /5 ★★★★★★★★★★ 5 Reviews

About the company

Intentional Video provides full service video production, filming, editing and scripting. We produce engaging .... Read More

Top customer review

"When the pandemic was beginning, I needed a video to demonstrate a ... "

— Jenny Johnston

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Impact Creative

5.0 /5 ★★★★★★★★★★ 3 Reviews

About the company

We are a creative studio for all things video.Our core team works closely with .... Read More

Top customer review

"The Impact team are Precision Surgeons with video and media creation. Ive ... "

— James Duisenberg

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Lucid Sound and Picture

5.0 /5 ★★★★★★★★★★ 6 Reviews

About the company

Lucid Sound and Picture is a video production agency in Santa Cruz, CA .... Read More

Top customer review

"Justin and Roby are outstanding video partners. Their full-service operation has managed ... "

— Miller Maxfield

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Lens Fire Films

5.0 /5 ★★★★★★★★★★ 2 Reviews

About the company

Video production company focused on telling powerful stories with high-quality execution. Being based in .... Read More

Top customer review

"Lens Fire Films is a group of highly focused storytellers , creating ... "

— Zone 6 Films

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Our Top Tips for Success When Working With a Video Production Agency

Do your research: before hiring a video production agency, be sure to do your homework and compare different companies. Ask for referrals from friends or colleagues who have worked with agencies in the past.

Set clear goals and expectations: it’s important to be clear about your goals for the project and what you expect from the agency. This will help ensure that everyone is on the same page and that the project stays on track.

Don’t be afraid to ask questions. A video production agency should be able to explain their process and what you can expect from them.

Work with the agency to create a storyboard and script that aligns with your goals and objectives.

Stay organized: working with a video production agency can be hectic, so it’s important to stay organized and keep track of all the different aspects of the project. Use a project management tool or spreadsheet to keep track of deadlines, deliverables, and contact information.

Looking to improve your Ecommerce website? Firework can help

Product Review

Brand ambassadors share real reviews and demos of products, with shoppable functionality. Like this one from luxury pillow company Fluff.

Founder Story

Authentic stories build trust and give customers a closer look behind brand values and products. Like this one from Terry Lin the co-founder and Chief Design Officer at outdoor furniture brand Outer.

Livestream Interaction

Real-time livestream shopping gives a personal experience with direct interaction with brands. Watch how The Fresh Market engaged customers with a livestream from the grocery aisle.

How Video Can Improve Your Ecommerce Website

Ecommerce website owners are always looking for new ways to improve their metrics, and video can be a powerful tool.

Placing a video at the top of the home page can help to grab visitors’ attention and persuade them to stay on the site longer. Using video throughout the buying process can also help to keep customers engaged and decrease the chances of abandoned carts. And, ecommerce videos don’t just have to be product demonstrations – they can also be used for customer testimonials, customer service faqs, or even just brand awareness building.

When it comes to ecommerce websites, video is a powerful tool that shouldn’t be ignored.

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Looking to improve your business website? here are 5 helpful tips:

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mdi_tooltip-check-outlineTip 1

Give sneak peeks of new collections and products before they're available to the public.

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Provide detailed information about your products. Include things like dimensions, materials, care instructions, and any other relevant info that buyers might need before making a purchase decision.

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Use social media to promote your products. Platforms like Facebook and Twitter offer great opportunities to reach a wider audience and drive traffic back to your site.

Frequently Asked Questions about Ecommerce Video Production

Whether it's your first time using videos as a part of your ecommerce marketing strategy, or your seventeenth, here are some frequently asked questions about the process.

Why should I engage with a video production agency for my ecommerce marketing needs? Plus-icon

As with most things, video is easier said than done. Engaging a professional agency can help ensure your videos are aligned with your intended goals and outcomes. Of course, there are tools that you can use to do it yourself—such as Firework Studio

How fast will it take to get video up and running on my ecommerce site? Plus-icon

Unfortunately, video production is only the first step! You have to also consider: hosting, enabling customers to buy directly from watching those videos, as well as reporting. Firework's complete Shoppable Video solution can help.

Why should I hire an agency locally? Plus-icon

Video production is one of those things that still need to be done in-person. Someone's gotta scout out your location, hold the camera, and direct the shots. Hiring locally helps small businesses in your area, but also helps you cut down on video production costs.

I need help with ensuring these videos are actually converting customers! Plus-icon

A combination of Google Analytics and Google Data Studio might be the most cost-effective way of getting started. Firework's Shoppable Video Solution helps you directly compare the before/after of installing shoppable video on your website.

How much does it usually cost to create ecommerce videos professionally? Plus-icon

A 2-3 minute professionally produced video can cost anywhere from $2000 to $7000. This includes storyboarding, talent, location scouting, editing, and directing. Of course, costs will vary greatly based on where you're located