Top 6 Video Production Agencies in Santa Maria, CA
Santa Maria, CA — Local Agencies Are Your Best Bet When it Comes to Video
You’ve decided that you want to incorporate video into your ecommerce marketing strategy. Congratulations! Video is an excellent way to engage potential customers and promote your products or services.
To help you get started, we’ve rounded up the top video production agencies near you. Each of these agencies have a google review rating of at least 4.3 Stars, and come highly recommended by your community.
Things to Look Out for When Working With a Video Production Agency
Do your research: before hiring a video production agency, be sure to do your homework and compare different companies. Ask for referrals from friends or colleagues who have worked with agencies in the past.
Set clear goals and expectations: it’s important to be clear about your goals for the project and what you expect from the agency. This will help ensure that everyone is on the same page and that the project stays on track.
Don’t be afraid to ask questions. A video production agency should be able to explain their process and what you can expect from them.
Work with the agency to create a storyboard and script that aligns with your goals and objectives.
Stay organized: working with a video production agency can be hectic, so it’s important to stay organized and keep track of all the different aspects of the project. Use a project management tool or spreadsheet to keep track of deadlines, deliverables, and contact information.
Looking to improve your Ecommerce website? Firework can help
Product Review
Brand ambassadors share real reviews and demos of products, with shoppable functionality. Like this one from luxury pillow company Fluff.
Founder Story
Authentic stories build trust and give customers a closer look behind brand values and products. Like this one from Terry Lin the co-founder and Chief Design Officer at outdoor furniture brand Outer.
Livestream Interaction
Real-time livestream shopping gives a personal experience with direct interaction with brands. Watch how The Fresh Market engaged customers with a livestream from the grocery aisle.
Ways You Can Use Video on Your Ecommerce Website
Ecommerce website owners and ecommerce marketing experts have long been searching for ways to improve conversions and roi.
One way that has been proven to work time and time again is by placing ecommerce videos throughout the website. Site engagement increases when users are greeted with a video as soon as they land on the ecommerce site. If ecommerce videos are placed strategically throughout the buying process, customers will be more likely to add items to their cart and complete the purchase.
In addition, ecommerce videos can be used to improve customer loyalty and increase customer lifetime value. By creating engaging ecommerce videos, website owners can improve nearly every metric that matters.
Looking to improve your business website? here are 5 helpful tips:
Tip 1
Use video content to introduce your products. A short, well-made video can help explain what your product is and how it works, which can lead to more sales.
Tip 2
Offer free shipping on orders over a certain amount. This is a great incentive for customers to spend more money on your products, and can result in increased sales overall.
Tip 3
Host live Q&A sessions with your team of experts to answer customer questions.
Frequently Asked Questions about Ecommerce Video Production
Whether it's your first time using videos as a part of your ecommerce marketing strategy, or your seventeenth, here are some frequently asked questions about the process.
Is hiring an agency the best solution for my ecommerce marketing needs? 
Only you can decide that! But here are the factor's we'd consider. Will that agency be able to handle all aspects of video marketing (production, hosting, strategy, enabling checkouts, promotion? Will that agency be as cost-effective as doing it in-house with the right tools? Will it be as brand-safe to entrust this to an external party?
How much does it usually cost to create ecommerce videos professionally? 
A 2-3 minute professionally produced video can cost anywhere from $2000 to $7000. This includes storyboarding, talent, location scouting, editing, and directing. Of course, costs will vary greatly based on where you're located
Why should I engage with a video production agency for my ecommerce marketing needs? 
As with most things, video is easier said than done. Engaging a professional agency can help ensure your videos are aligned with your intended goals and outcomes. Of course, there are tools that you can use to do it yourself—such as Firework Studio
Why should I hire an agency locally? 
Video production is one of those things that still need to be done in-person. Someone's gotta scout out your location, hold the camera, and direct the shots. Hiring locally helps small businesses in your area, but also helps you cut down on video production costs.
What's the difference between Firework and a video production agency? 
Firework is not an agency—but we try to think like one! Our complete video commerce solution allows your in-house team to go from ideation all the way to hosting the video on your site with minimal effort. Of course, our own creative professionals are on standby to consult if you need help.