Top 7 Video Production Agencies in Troy, NY
Troy, NY — Why You Should Hire Local for Video Production
You’ve decided that you want to incorporate video into your ecommerce marketing strategy. Congratulations! Video is an excellent way to engage potential customers and promote your products or services.
To help you get started, we’ve rounded up the top video production agencies near you. Each of these agencies have a google review rating of at least 4.3 Stars, and come highly recommended by your community.
The Top Video Production Agencies nearTroy, NY
Things to Note When Working With a Video Production Agency for the First Time
Ask to see examples of their work. This will give you a good idea of the quality of their work.
Establish a budget and make sure the agency is aware of it. This will help to avoid any surprises down the road.
Give feedback promptly: once the project is completed, it’s important to give feedback promptly so that the agency can make any necessary changes. Be sure to provide constructive criticism rather than just negative comments.
Provide creative input: while the production agency will have a lot of expertise and knowledge, it’s important to provide them with creative input as well. Let them know your vision for the project and be open to their ideas.
Review footage regularly: as the project progresses, review footage regularly so that you can see how things are coming together. This will help ensure that there are no surprises down the road and that you’re happy with the final product.
Looking to improve your Ecommerce website? Firework can help
How Video Can Improve Your Ecommerce Website
Ecommerce website owners and ecommerce marketing experts have long been searching for ways to improve conversions and roi.
One way that has been proven to work time and time again is by placing ecommerce videos throughout the website. Site engagement increases when users are greeted with a video as soon as they land on the ecommerce site. If ecommerce videos are placed strategically throughout the buying process, customers will be more likely to add items to their cart and complete the purchase.
In addition, ecommerce videos can be used to improve customer loyalty and increase customer lifetime value. By creating engaging ecommerce videos, website owners can improve nearly every metric that matters.
Looking to improve your business website? here are 5 helpful tips:
Make sure your site is mobile-friendly. Over 60% of online traffic now comes from mobile devices, so if your site isn't responsive, you're missing out on a large chunk of potential buyers.
Make it easy for customers to find what they're looking for. Organize your pages in a way that makes sense, and use clear and concise titles and descriptions to help shoppers understand what you're selling.
Offer free shipping on orders over a certain amount. This is a great incentive for customers to spend more money on your products, and can result in increased sales overall.
Frequently Asked Questions about Ecommerce Video Production
Whether it's your first time using videos as a part of your ecommerce marketing strategy, or your seventeenth, here are some frequently asked questions about the process.
Why should I hire an agency locally?
Video production is one of those things that still need to be done in-person. Someone's gotta scout out your location, hold the camera, and direct the shots. Hiring locally helps small businesses in your area, but also helps you cut down on video production costs.
What's the difference between Firework and a video production agency?
Firework is not an agency—but we try to think like one! Our complete video commerce solution allows your in-house team to go from ideation all the way to hosting the video on your site with minimal effort. Of course, our own creative professionals are on standby to consult if you need help.
How much does it usually cost to create ecommerce videos professionally?
A 2-3 minute professionally produced video can cost anywhere from $2000 to $7000. This includes storyboarding, talent, location scouting, editing, and directing. Of course, costs will vary greatly based on where you're located
I need help with ensuring these videos are actually converting customers!
A combination of Google Analytics and Google Data Studio might be the most cost-effective way of getting started. Firework's Shoppable Video Solution helps you directly compare the before/after of installing shoppable video on your website.
Why should I engage with a video production agency for my ecommerce marketing needs?
As with most things, video is easier said than done. Engaging a professional agency can help ensure your videos are aligned with your intended goals and outcomes. Of course, there are tools that you can use to do it yourself—such as Firework Studio