Top 9 Video Production Agencies in Columbus, GA
Columbus, GA — Why You Should Hire Local for Video Production
Whether you lead an ecommerce brand looking to improve your conversion rates on your shopify page, or you’re looking to to boost your website’s seo through improving the time users spend on your site, one thing is certain—you need video.
Professional video production agencies are a great way to get started. Hiring one in your local vicinity is usually your best bet—you’d want to meet them to ensure they’re the right fit for your brand, be on the ground with them to scope out shooting locations as well as help ensure the produced content is on-brand.
To help you get started, we’ve rounded up the top video production agencies near you. Each of these agencies have a google review rating of at least 4.3 Stars, and come highly recommended by your community.
Things to Note When Working With a Video Production Agency for the First Time
Ask to see examples of their work. This will give you a good idea of the quality of their work.
Budget appropriately: video productions can be expensive, so it’s important to set a budget and make sure it’s realistic. Be prepared to discuss costs upfront and ask for a breakdown of the bill.
Discuss your goals for the video and make sure the agency understands them. This will help them create a video that meets your needs.
Provide creative input: while the production agency will have a lot of expertise and knowledge, it’s important to provide them with creative input as well. Let them know your vision for the project and be open to their ideas.
Work with the agency to create a storyboard and script that aligns with your goals and objectives.
Give feedback promptly: once the project is completed, it’s important to give feedback promptly so that the agency can make any necessary changes. Be sure to provide constructive criticism rather than just negative comments.
Review footage regularly: as the project progresses, review footage regularly so that you can see how things are coming together. This will help ensure that there are no surprises down the road and that you’re happy with the final product.
Looking to improve your Ecommerce website? Firework can help
How Video Can Improve Your Ecommerce Website
Ecommerce website owners are always looking for new ways to improve their metrics, and video can be a powerful tool.
Placing a video at the top of the home page can help to grab visitors’ attention and persuade them to stay on the site longer. Using video throughout the buying process can also help to keep customers engaged and decrease the chances of abandoned carts. And, ecommerce videos don’t just have to be product demonstrations – they can also be used for customer testimonials, customer service faqs, or even just brand awareness building.
When it comes to ecommerce websites, video is a powerful tool that shouldn’t be ignored.
Looking to improve your business website? here are 5 helpful tips:
Make it easy for customers to find what they're looking for. Organize your pages in a way that makes sense, and use clear and concise titles and descriptions to help shoppers understand what you're selling.
Use social media to promote your products. Platforms like Facebook and Twitter offer great opportunities to reach a wider audience and drive traffic back to your site.
Host live Q&A sessions with your team of experts to answer customer questions.
Frequently Asked Questions about Ecommerce Video Production
Whether it's your first time using videos as a part of your ecommerce marketing strategy, or your seventeenth, here are some frequently asked questions about the process.
What's the difference between Firework and a video production agency?
Firework is not an agency—but we try to think like one! Our complete video commerce solution allows your in-house team to go from ideation all the way to hosting the video on your site with minimal effort. Of course, our own creative professionals are on standby to consult if you need help.
Is hiring an agency the best solution for my ecommerce marketing needs?
Only you can decide that! But here are the factor's we'd consider. Will that agency be able to handle all aspects of video marketing (production, hosting, strategy, enabling checkouts, promotion? Will that agency be as cost-effective as doing it in-house with the right tools? Will it be as brand-safe to entrust this to an external party?
Why should I hire an agency locally?
Video production is one of those things that still need to be done in-person. Someone's gotta scout out your location, hold the camera, and direct the shots. Hiring locally helps small businesses in your area, but also helps you cut down on video production costs.
How fast will it take to get video up and running on my ecommerce site?
Unfortunately, video production is only the first step! You have to also consider: hosting, enabling customers to buy directly from watching those videos, as well as reporting. Firework's complete Shoppable Video solution can help.
I need help with ensuring these videos are actually converting customers!
A combination of Google Analytics and Google Data Studio might be the most cost-effective way of getting started. Firework's Shoppable Video Solution helps you directly compare the before/after of installing shoppable video on your website.