March 17, 2023
Firework and The Fresh Market Win Acclaim for Best Live Video Strategy at 2023 Digiday Video and TV Awards
Firework is delighted to announce that it has been awarded the Best Live Video Strategy…
March 5, 2023
Firework Forecasts What’s Next: 2023 Predictions
Will livestream shopping accelerate in the US? Will social media remain paramount for brands or…
February 23, 2023
Inform, Entertain, Convert: Your Video Content Strategy Should Do It All
The rise of video content marketing, especially since 2019, has been nothing short of staggering.…
February 23, 2023
Who Should Host Your Next Live Video Shopping Experience: Influencers or In-house Experts?
In a online shopping market that is driven to capture audiences and engage customers, it…
February 23, 2023
Live Commerce 101: The Basics and Beyond
Live commerce integrates instant buying of a featured product and audience interaction through a chat…
February 23, 2023
We Asked AI How to Win in the Attention Economy with Video Commerce
As brands and retailers vie against each other in a burgeoning - and increasingly diverse…
February 6, 2023
The Best Influencer Marketing Tools: A Comprehensive Guide
In a world where big-ticket celebrity endorsements ruled the roost, the influencer industry is making…
February 3, 2023
7 Video Marketing Trends That Will Rule 2023 (And Beyond)
To say that video content marketing has rapidly evolved over the past few years will…
February 1, 2023
How To: Get Started With Firework Integration for Magento
Firework integration for Magento is quick and easy thanks to the Firework Magento Extension. Once…
February 1, 2023
Mobile Commerce 101 – The Ultimate Must-know Guide For Brands
The past decade witnessed the monumental rise of mobile phone adoption across the globe. From…
January 30, 2023
Retail Ecommerce: The Rise of Livestream Shopping
As the retail e-Commerce industry continues to evolve, we're seeing a new trend emerge on…
January 27, 2023
How Live Shopping Experience is Boosting Conversions
Until a couple of years ago, it was tough to believe that consumers could connect…
January 25, 2023
Insights From NRF 2023
Having experienced the NRF conference for the first time, I wanted to capture my reflections…
