Firework and Internet 3.0: Decentralized, Democratized, Powering the Next Two Decades of Global Open Web

Jason Holland

Ten years dead are the days when websites ruled the digital blue ocean. Dying are the centralized Goliaths of Facebook and Tiktok; wholly self-serving revenue models, a penchant for manipulating geopolitical affairs, and an unsustainable caste-like system. These eras don’t perish overnight. Their fall takes time and often isn’t readily visible. The digital future will give birth to an environment embracing and empowering the masses rather than supplying ubiquitous favor to the elite alone. 

Much like WordPress has supported the internet for the last two decades, Firework will power the video-centric, mobile-first, decentralized, and democratized open web for the next 20 years. 

How will it do this? 

Two key-value levers core to the company’s mission are paving the way: 

Upgrade. Connect. 

Firework provides a technology infrastructure that supports vertical, short video web stories to every open web entity on earth: Publisher, business, media outlet, retailer, and individual. The company can upgrade the video infra of every online website, app, telco, and search engine in existence. Firework enables:

  • Short videos and web story format content editing (long to short form)
  • Content transformation (16:9 horizontal to vertical, full-screen display)
  • Video content creation for any open web entity with a video-first vision

Firework also provides fully integrated Livestream, e-commerce, data sharing, and one-click transaction capabilities.

The current open internet experience is terrible for publishers, businesses, and content consumers. Without a commitment to revolution, in 10 years, the open web will be obsolete with the social born generation. If we don’t make the change, it’ll be gone. So, what are the soul searching questions driving the Firework, partner-first value systems outlined above?

  • When was the last time you visited a website?
  • When was the last time you clicked on an ad?
  • When was the last time you spent more than 20 seconds on a web page?

Life and thriving in the future-state digital open web requires:

  • Upgrading the content consumption experience
  • Creating a more immersive, more interactive, more natural experience that is simple to deploy
  • Leveraging native, content-born video pre-roll, interstitials, and branded sponsorship experiences versus intrusive ad units which track users
  • Innovating the media, interactivity, and e-commerce engagement experience for all

Firework makes these experiences available globally because it believes in an upgraded digital future for everyone. It assumes that all content consumption should be an experience. The data proves that the value for traditional digital publishers is beyond what any other strategic partner can provide:

  • 4x User Engagement
  • 1.8x Buying Intent (E-commerce and affiliate marketing)
  • 2.8x Time on Site 

We can’t stop here, so don’t stop reading. We still have to connect everything. If we don’t, Firework is nothing more than a WordPress plug-in. We’re linking websites to websites, giving them new life. Firework relates content to content, especially for the long-tail and SMB segments of the open web. Social media apps connect humans to humans, people to people. 

If I’m a small business e-commerce website, I’m starting to use Firework to power my platform. Very soon, these businesses will have the capacity, for instance, to pair up to the top blogs with audiences that match their exact buyer demographic and target market. It will be as simple as clicking a button to allow your content to live on these ten niche communities without leveraging a single cookie or element of user tracking.

The future is no user tracking. It’s privacy-heavy and brand safe. WHAT DO YOU DO when UTIF is gone for the mobile device IDs? You use Firework. That’s why our company didn’t even consider using cookies when building its Silicon Valley-based tech, utilizing the most sophisticated digital engineering minds on earth.

Why go to such great lengths in favor of the greater good? If your small business e-commerce revenue relies on centralized social ecosystems like Facebook, Tiktok, or Amazon, you no longer have a voice. Instead, Firework is uniting everyone together. Unified, we all have so much more power than any of the walled gardens you see testifying and defending themselves before the United States Congress on CSPAN. 

 

“How technology affects people and society depends in large part on what values we embed into the design of these technologies, and who controls them.”

-Micah Altman

 

Let’s use an example. It’s precisely how Android does it. Android is saving all the mobile device manufacturers who were about to go obsolete; about to die at the hands of Apple. Android said, let’s unite them. Let’s bring all of you together to combat and be far more extensive than Apple and iOS. Now Android owns 80% market share. They revived all of them. Firework is to the open web what Android was to mobile phone manufacturers, and Shopify is for small businesses versus Amazon. 

This brings up another great example. For more than ten years, Amazon has dominated e-commerce. But the problem for Amazon is that it is serving Amazon. I was listening to a podcast recently, and they were talking about a small bookstore that used Amazon. They left and moved to Shopify because when they were on Amazon, their e-commerce was being supported. Still, Amazon was serving up and suggesting, “Here are ten competing products to yours.” 

Amazon doesn’t care about your brand building or the brand building of small businesses; they care about Amazon’s brand building. Same thing. When you create with Firework, it’s your user, your advertising experience, your audience, your transaction, your brand building. It’s very different. It’s democratized. 

 

“Technology can improve or undermine democracy depending on how it is used and who controls it. Right now, it is controlled by too few.”

-Kevin Gross

 

Suppose you can see how Android competes with iOS or Shopify with Amazon. In that case, you can see how Firework is far more significant than the centralized social ecosystems of Facebook, IG, Tiktok, etc. 

With Firework, DTC Homecare brand FLUFF is creating a powerful and unique online shopping experience for consumers that is mobile-optimized, video first, and incredibly engaging.
Firework has supercharged average session times by 359%, conversion rate by 89%, average order value, and other crucial KPIs for the brand with shoppable video content.


 

 

 

 

 

Another example of Firework’s impact is Canada’s top digital publisher Narcity, which is leveraging Firework to transform the digital publishing experience. Narcity’s target audience now enjoys an immersive short-video content experience to get their daily news fix. The platform’s average time spent per user has gone up by 52%, which goes to show the power of Firework on creating game-changing customer experiences at scale.

Centralized will die as fast as it proliferated because it’s fad-laden. The future is decentralized – Blockchain is demonstrating this now. 

The size and scale of Firework’s mission are massive. To sum it all up, we are out to decentralize, open, and connect brands and consumers globally over the next 20 years of Internet 3.0. 

Join us. 

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