In a world where big-ticket celebrity endorsements ruled the roost, the influencer industry is making its presence felt. This evolution is clearly visible and, more so, distinguishable, with the industry expanding to a whopping $16.4 billion in 2022, according to Statista.
It is no wonder that nearly 90% of marketing professionals believe influencer marketing effectively meets brand objectives. In fact, nearly 70% of US companies having 100+ employees were expected to use influencer marketing plans.
The idea of partnering brands with social media influencers seems all too familiar. However, to succeed in an industry that is in a constant state of evolution requires brands to arm themselves with the right set of tools.
Fortunately, there are influencer marketing platforms to help brands strategize and simplify their marketing processes. Influencer tools can help brands find influencers, measure a variety of impact metrics and strategize through the inputs of these metrics.
So, let’s learn more about influencer marketing tools to develop your brand further.
What are influencer marketing tools?
Influencer marketing tools assist marketers in finding and engaging with influencers while coming up with agreements to build relationships. It also gives them an opportunity to leverage interactions to maximize ROIs.
Instead of going the ‘traditional way’, influencer marketing tools can help brands reach their goals faster and make the process much more efficient. All of this data can help brands decide on influencer marketing strategies for future campaigns.
Why is it important to use influencer marketing tools?
With 39.6% of marketers feeling that influencers can be great brand ambassadors, finding the one best suited to your brand is critical. And by using the best influencer marketing tools out there, brands can save on time and valuable operational resources by simply automating their influencer exploration process.
This gives brands the opportunity to engage with influencers while automating tasks, streamlining processes and using business intelligence to develop more successful influencer-led campaigns.
Here are some benefits of influencer marketing tools:
- Connect with the right influencer: With the use of AI, search and filter various influencers on the platform. And through engagement analytics, find the best influencers for your brand.
- Stay on track with the trends: Social media is where the trends are, and knowing what to say in regard to hashtags, topics and so on can go a long way. Brands can track hashtags, the latest news topics, trendy music and social media challenges to create viral content.
- Guiding decisions with data: Brands can gain valuable insights, leverage in-depth analysis of an influencer’s performance, and track their progress. It can also give a brand analysis of the audience demographic viewing their content and their reaction. All of this should help a brand build on future campaigns. Moreover, it can help brands track, measure, and optimize the ROI of the brand’s influencer campaign.
- Analyze the competition: Brands can keep a close eye on what their competitors are doing and devise influencer marketing plans to stay a step ahead. Brands can also compare their progress and deliver better influencer marketing strategies which can have the desired impact.
The Top Influencer Marketing Tools to Up Your Influencer Marketing Game
Taking a decision to invest in influencer tools is the right thing to do for your brand. But it is important to reach the right platforms. We have laid them out them as-
- Tools for Influencer Discovery
- Tools for Relationship Management
- Tools for influencer collaboration
- Tools for campaign management
- Tools for influencer measurement
Here are some of the best influencer marketing tools that meet a brand’s every need.
Tools for Influencer Discovery
When brands need to understand what’s happening in the social media space, BuzzSumo gives brands what they need. It analyses what content is shared the most and helps brands find data according to niches. Here are some of its features:
- Content discovery and research
- Filter and identify creators based on their field
- Chrome extension
- Metrics from millions of Twitter influencers
- Competitors’ strategies and test practices
Pricing: Paid plans start at $99 per month
Considered by many as a must-have, Heepsy ensures you can find influencers quickly, with a lot of functionality. Some of its salient features are:
- Sort more than 11 million social media influencers across platforms
- Filter by category, engagement, location, and audience
- Access advanced reports
- Create influencer lists, export data, and start conversations
Pricing: Paid plans start at $49 per month
Instagram is where most influencers live, and HypeAuditor determines influencers ranked according to the quality and engaged followers on the platform. Here are some of its notable features are:
- Discover and manage creators
- Analyse influencers
- Manage campaigns
- Create media plans
- Market analysis
- Influencer outreach
- Competitor analysis
- Campaign management
- Shopify Integration
- Influencer current ranking and topics they cover
- Estimation of authentic engagement
Pricing: Paid plans start at $399 per month
Tools for Relationship Management
As an all-in-one influencer management software, Influencity allows brands to find, analyze and organize influencers. Influencity allows brands to:
- Find local influencers by setting target market percentages
- Compare influencer fees and price histories
- Organize influencers into lists and share them
- Identify the best influencers through predictive analytics
- Manage projects to create and share influencer assignments
- Analyze campaigns with the help of insights
Pricing: Paid plans start at $148 per month
As per its website, GRIN claims to be the first creator management platform, helping brands become household names through authentic content-creator relationships. It provides features like:
- Easily find new influencers
- Integrate influencer-generated content with eCommerce
- Understand true ROI with real-time tracking
Pricing: Pricing is customized
With an aim to drive content, collaborations and trust, Creator.co, provides a platform for influences to scale and affiliate marketing programs to succeed. Creator.co features:
- Influencer research and insights
- Scale powerful influencer and affiliate campaigns
- Expert account manager to build strategy and recruit creators
- Boosts the largest community of aspiring influencers
Pricing: Paid plans start at $460 per month
Tools for influencer collaboration
Firework enables brands to run livestream shopping events and create shoppable videos that have greater potential to drive conversions. Firework’s solutions enable brands to create a new category of influencers — their own store associates or employees — who have the inherent ability to boost engagement and drive sales by virtue of first-hand association with the brand. Firework’s key products and solutions are:
Pricing: Contact Firework solutions expert for custom pricing as per your business requirement.
As the first mobile app to offer collaborations between influencers and brands, Collabor8 allows instant access to brands across the globe to interact with influencers to promote products or services. Here are some of the features that set it apart are:
- Powerful filter settings to spot desired matches by geographies, follower count, gender, category, and industry
- Direct communication via in-app chat between brands and influencers
- Guided access to complete steps that include establishing posting dates, pay rates, processing of secure payments, and the ability to leave reviews.
Pricing: Paid plans start at $4.99 per month
What started off as a platform for bloggers to create content with brands, IZEA, has now emerged as the ideal platform for influencers and brands to connect. It features:
- Influencer Marketing Services
- Connecting Creators & Brands
- Content Creators
- Metaverse Campaigns
- Social Intelligence
Pricing: Paid plans start at $130 per month
Tools for Campaign Management
As a brand monitoring tool, Awario tracks brand mentions across the web and social media. It features solutions like:
- Non-stop monitoring
- Powerful analytics to include sentiment analysis and white-label reports
- Awario Leads can generate leads and social selling
- Boolean search for alerts on only the most relevant mentions
- Inbox allows you to sort conversations by reach
- Folders for an organized workspace
- Only relevant discussions
- Take mentions online
Pricing: Paid plans start at $39 per month
For over 1,600 companies, Upfluence, the comprehensive tool, helps grow brands and drive sales. Its features include:
- eCommerce enablement tools
- Influencer discovery to spot a brand’s biggest fans and influencers across social networks
- Campaign management and analytics
- Product seeding
- Affiliate management
- Automated outreach and relationship management for recruiting and building lasting relationships with influencers
- Reporting and analytics to measure campaign ROIs in real-time
Pricing: Customised pricing plans are available.
The ever-popular influencer outreach, NinjaOutreach, lets brands find email addresses and social profiles while also scheduling emails and keeping track of conversations. It features
- Business lead generation
- Find Instagram and Twitter influencers
- Influencer marketing agency software
- Link building software
- Contact relationship management
- Scalable and effective influencer outreach tool
- Use editable influencer outreach templates
- Edit profile cards
- Add notes and instructions for each lead
- Track influencer relationships and email performance
Pricing: Paid plans start at $155 per year
Tools for Influencer Measurement
Explicitly designed to grow a brand’s visibility, BuzzStream, ensures word-of-mouth marketing to create a buzz around the brand to increase website traffic. Its features include
- Outreach list built quickly
- Personalized communication and building relationships through CRM
- Track activity, conversations, and responses
- Measure open rates, reply rates, placements, and team activity tracking to optimize campaigns and boost ROIs
Pricing: Paid plans start at $24 per month
Another option for brands is Klear, which is an end-to-end, comprehensive solution to simplify work and save time. With Klear, brands can:
- Discover influencers with advanced search tools
- Review analytics, demographics, content, and more to see if influencers align with the brand
- Measure ROI and create campaign performance reports
Pricing: Schedule a demo with the Klear team.
As an all-in-one social media platform, Sprout Social provides a list of social listening features to track and analyze conversations, brand mentions and industry trends. It features
- Look at data and insights on a variety of topics
- Analyze consumer sentiment and brand health
- Track audience reactions to marketing campaigns
- Identify influencers and thought leaders
- Responding and engaging with brand advocates to comments
- Listening to spike alerts to inform brands of any shift in activities
How to Choose the Best Influencer Marketing Tool
- Determine your goals for influencer marketing
- Research and compare different influencer tools and their features
- Check for compatibility with your technology stack
- Find tools that offer analytics and reporting capabilities
- Consider pricing and scalability options
- Read user reviews and testimonials
- Check for a reliable customer support service
- Evaluate the tool with a free trial or demo
- Ensure the tool is compliant with current data protection regulations
In conclusion, influencer marketing is an effective way to reach a wider audience and promote your brand. The tools mentioned in this guide will help you streamline your influencer marketing efforts, from finding the right influencer to measuring your results.
By using these tools, you can save time, increase efficiency and achieve better results for your brand. Remember to do your research, and choose the tools that best fit your needs.
What is influencer marketing, and why is it important for businesses?
Influencer marketing is a type of marketing strategy that involves collaborating with social media influencers to promote a brand or product to their audience. It is important for businesses because it can help increase brand awareness, reach a wider audience, and drive sales growth through trusted and authentic recommendations.
What are some common challenges in influencer marketing, and how can tools help address them?
Some common challenges in influencer marketing include identifying the right influencers to work with, managing influencer relationships, and measuring the ROI of influencer campaigns. Tools such as influencer discovery platforms, influencer relationship management software, and influencer marketing analytics tools can help businesses address these challenges and optimize their influencer marketing campaigns.
How can businesses choose the right influencer marketing tools for their needs?
When choosing influencer marketing tools, businesses should consider factors such as their budget, the size and scope of their influencer marketing campaigns, and the specific features and functionality they require. It may also be helpful to read reviews and compare different tools to find the best fit for their needs.
How can Firework help businesses with influencer marketing?
Firework helps businesses with shoppable video content creation tools, and real-time analytics and insights. By collaborating with Firework, businesses can create more engaging and effective influencer marketing campaigns, reach a wider audience, and drive revenue growth.