January 24, 2023
Livestream Shopping Trends 2023 – 5 Can’t-Miss Trends for Brands
In 1995, RealNetworks, an internet company, developed the first media player that was able to…
January 20, 2023
Why Shoppable Videos Are The (Not-So-Distant) Future of Customer Engagement in Retail
Video marketing has come a long way since the days of Flash ads that would…
January 14, 2023
How Video Shopping Lets Brands Use Content to Convert Customers
There has been an inevitable boom in the world of video shopping. In fact, in…
January 9, 2023
Shoppertainment – The Trend Transforming Global eCommerce
When Heinz garnered over 350,000 views and massive engagement on its 23-minute Halloween special Livestream,…
January 5, 2023
Video Commerce 101: The Complete Guide For Brands
The start of this decade witnessed the phenomenal explosion of video commerce. Videos are a…
December 26, 2022
Marketing Trends 2023 – Top Growth Trends For eCommerce
In 2022, personalization and adapting to the cookieless world were key focuses for marketing. Marketing…
December 23, 2022
Live Commerce for Luxury Simplified: A Guide for Luxury Brands
It is safe to admit that the luxury industry wasn't terribly eager to embrace the…
December 20, 2022
Omni Talk Retail’s Ask An Expert Series with Firework
Eva Wang, Head of Commerce Partnerships, sat down with Omni Talk Retail as part of…
December 14, 2022
Every Piece Of Video Content On Your Site Is A Conversion Opportunity
Online video content has been dominating viewer attention for some years now, with 82% of…
December 2, 2022
What The Best Holiday Sales Campaigns Teach Us for 2022 & Beyond
2022 has been a great year for holiday campaigns! This is the first opportunity since…
November 30, 2022
Firework Partners with American Express to Scale Shoppable Video for Shop SmallⓇ Merchants This Holiday Season
In the runup to this year’s holiday shopping season, Firework and American Express are joining…
November 21, 2022
Holiday Shopping Trends 2022: What to Expect This Year
The holiday season is one of the busiest times of the year for brands and…
November 15, 2022
Create eCommerce Videos in Minutes, with Firework Creation Cloud
The impact of video, especially in the smartphone era, makes it the predominant marketing tool…
November 1, 2022
Maximizing Customer Engagement in the iOS 14+ Era – OutPoint and Firework Partnership
With the end of the third-party cookie in sight and Apple’s iOS 14.5 privacy updates…