Celebrity esthetician, Angela Cagelia, was looking to upgrade her brand site. The challenge was redesigning a website from scratch is both time consuming and costly. There was no guarantee of payout. Angela Cagelia decided to partnered with Firework to increase conversion and engagement at a fraction of the website redesign cost.
1. 4X increase in session times through vertical video
In less than a week, Firework transformed the entire Angela Cagelia website through video storytelling. Topics ranged from skincare tips to product education. Angela Cagelia was able to build trust by enabling their customers to find the right products for their skincare needs.
2. 2X increase in avg. order value through livestreams
Firework helped Angela Cagelia setup a constant livestream strategy to build up their brand community. Through 2 livestreams a month, every month, Angela Cagelia was able to answer customer questions, reduce purchase barriers and help build skincare routines.
3. 3X conversion for visitors who used instant checkout in livestream
Firework enabled instant checkout across Angela Cagelia’s video experiences. This frictionless experience simplified the path to purchase from 27+ clicks to 1.
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