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FLUFF uses Firework to Improve Conversion Rate and Average Order Value

FLUFF is a DTC home goods brand bringing the 5-star hotel experience directly to people's homes. FLUFF uses Firework’s shoppable video to engage with customers on their own website and build up relationships with next-generation buyers. Firework has greatly helped FLUFF to achieve its goals and increase average session time, conversion rate, average order value, and other KPIs.

Increase In Average Session Time


Increase in Conversion Rate


Increase In Average Session Time


Increase in Conversion Rate


Revolutionizing user engagement with shoppable videos

DTC brands traditionally utilize text, images, and horizontal video content for their websites. Instead, Firework empowers FLUFF the ability to showcase their products with shoppable vertical video to better suit customers’ needs.
Overall, more than everything, performance
is there. KPIs are all great. Invention of Firework’s product and platform in
e-commerce is amazing!

FLUFF leadership


Using product description card in shoppable videos

Firework’s product description card offers consumers a better shopping experience for each of FLUFF’s shoppable videos. Customers can easily scan product information while watching FLUFF’s videos without clicking to another page.
Firework is very valuable for us to leverage. Robust product, very easy to use, very cool, and custom-built. Jamie Brown helps us a lot and he is also our best asset in the partnership!

FLUFF leadership


Retaining customers on website much longer

By implementing Firework’s shoppable videos on FLUFF website, average order value increases 98%. Consumers obviously enjoy more about the product discovery process and spend much more time exploring and buying.

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