Skip to main content

BEAUTY

How This Beauty Brand Saw 3x Conversions Through Firework

Celebrity esthetician, Angela Cagelia, was looking to upgrade her brand site. The challenge was redesigning a website from scratch is both time consuming and costly. There was no guarantee of payout. Angela Cagelia decided to partnered with Firework to increase conversion and engagement at a fraction of the website redesign cost.
3X

Increase in conversions

2X

Increase in avg. order value

3X

Increase in conversions

2X

Increase in avg. order value

1

4X increase in session times through vertical video

In less than a week, Firework transformed the entire Angela Cagelia website through video storytelling. Topics ranged from skincare tips to product education. Angela Cagelia was able to build trust by enabling their customers to find the right products for their skincare needs.
2

2X increase in avg. order value through livestreams

Firework helped Angela Cagelia setup a constant livestream strategy to build up their brand community. Through 2 livestreams a month, every month, Angela Cagelia was able to answer customer questions, reduce purchase barriers and help build skincare routines.
3

3X conversion for visitors who used instant checkout in livestream

Firework enabled instant checkout across Angela Cagelia’s video experiences. This frictionless experience simplified the path to purchase from 27+ clicks to 1.

Related customer stories

How Purple Panchi has given their Website New Life

Purple Panchi is a a made-to-order premium ethnic wear label that celebrates the crafts, colors & quirks of India. Their team is using Web Stories with Firework to bring their website new life to ...

Foo Tokyo uses Firework to Improve Customer Engagement by 5X

Firework has been used to build a stronger relationship between the brand and its customers, such as improving the time spent on the website by utilizing the new product information in the video funct...

How Audpop is using Video to Better Engage with Customers

Audpop utilizes Firework to feature short & snackable versions of their premium video content on their website to engage with customers more than ever before. ...

How Heinz Supercharged Customer Engagement With Firework

Heinz partnered with Firework to promote their first-ever pop-up for Halloween where the theme was having fun with costume creations using “tomato blood” ketchup. The campaign comprised of a live....

How Narcity Elevated Their Publisher Experience & Monetization With Firework

Narcity, one of Canada’s top digital publishers, used Firework’s vertical video units and advertising capabilities to transform their online experience. Firework’s vertical video car...

Growth insights to build next-gen consumer brands.

Get sharp, actionable knowledge to supercharge your business, delivered to your inbox. Once a month, no questions asked!

Subscribe to the Firework newsletter