Skip to main content

FASHION

How Purple Panchi has given their Website New Life

Purple Panchi is a made-to-order premium ethnic wear label that celebrates the crafts, colors & quirks of India. Their team is using Web Stories with Firework to bring their website new life to match the boldness of their brand.
267%

Session Length

increase

30%

Bounce Rate

decrease

267%

Session Length

increase

30%

Bounce Rate

decrease

1

Keeping Customers' Attention

With the number of online stores around it's hard enough to attract customers to your website, let alone keep them engaged and entertained enough to stay long. Purple Panchi was struggling to keep visitors on their websites for long but with the addition of their Firework Web Stories they have seen a whopping 267% increase in session length. Their seemingly endless carousel of colorful and stylish videos takes the audience through an immersive video experience. Compared to other websites using text and static images, this is a completely new and enriched experience.
Thank you for playing such an active part in integrating the Firwork plugin on our website. We are always on the lookout for good quality solution providers to drive engagement to our website and help with conversions.

Sahana Goel

Co-Founder of Purple Panchi

2

The Power of the Buy Button

In addition to keeping users on their website longer, Purple Panchi has increased their product discovery. Each video has a dynamic button that appears, linking the customer to that product's page. Purple Panchi has seen an 18% click through rate on their buy button, bringing many more customers to their beautiful clothing.
The early signs look very promising & I am very satisfied with the proactive role your team played in getting us on-board. Wishing the entire team at Fireworks continued success.

Sahana Goel

Co-Founder of Purple Panchi

3

Retaining Customers Longer

Another key metric Purple Panchi was aiming to improve was their bounce rate. The increased session length they've seen from their carousel addition was also translated successfully into a lower bounce rate, decreasing 30%. With the simple inclusion of their short videos they were able to retain their customers' time on their site longer as well as get them to explore more of their website, spreading the Purple Panchi's ethically made clothes to more consumers than ever.

Related customer stories

Foo Tokyo uses Firework to Improve Customer Engagement by 5X

Firework has been used to build a stronger relationship between the brand and its customers, such as improving the time spent on the website by utilizing the new product information in the video funct...

How Audpop is using Video to Better Engage with Customers

Audpop utilizes Firework to feature short & snackable versions of their premium video content on their website to engage with customers more than ever before. ...

How Heinz Supercharged Customer Engagement With Firework

Heinz partnered with Firework to promote their first-ever pop-up for Halloween where the theme was having fun with costume creations using “tomato blood” ketchup. The campaign comprised of a live....

How Narcity Elevated Their Publisher Experience & Monetization With Firework

Narcity, one of Canada’s top digital publishers, used Firework’s vertical video units and advertising capabilities to transform their online experience. Firework’s vertical video car...

FLUFF uses Firework to Improve Conversion Rate and Average Order Value

FLUFF is a DTC home goods brand bringing the 5-star hotel experience directly to people’s homes. FLUFF uses Firework’s shoppable video to engage with customers on their own website and......

Growth insights to build next-gen consumer brands.

Get sharp, actionable knowledge to supercharge your business, delivered to your inbox. Once a month, no questions asked!

Subscribe to the Firework newsletter