Mapping the E-commerce Landscape

From the walled gardens to the open web, marketers and sellers of all kinds are working to map the ways that livestream shopping and shoppable video have reshaped the e-commerce landscape. This session will trace the evolution, looking at how giant retailers and platforms have created some urgent FOMO, but also at how venture capital is looking to innovators and up-and-comers to rethink assumptions around how online shopping works.


  • Vincent Yang – CEO & Co-Founder of Firework
  • Rishad Tobaccowala – Former Chief Growth Officer at Publicis Groupe