Live Fireside Chat: The Product Page is the New Media Channel
Join Keith Bryan and Abhishek Anjanappa for a conversation on how the PDP is driving results for retail media, shopper experience, and brand collaboration.
Retail media has reached a turning point. It’s no longer just about ad placements. It’s about how shoppers engage when they land on the product page.
In this live conversation, two industry leaders will break down how the most forward-thinking teams are improving discoverability, education, and conversion by turning the PDP into a performance engine.
What We'll Cover
- How short-form video and Smart FAQs are improving the path to purchase
- What types of content are converting best and where they belong
- How brands are syndicating content across retailer environments
- What true collaboration looks like between media, merchandising, and shopper teams
- What matters most heading into Q4 and 2026