2025 Video Content Playbook

Discover how industry leaders are driving higher conversions, stronger customer loyalty, and increased GMV with video commerce.

2025 eTail Palm Springs Edition

Discover the transformative power of video in the digital shopping experience. Our latest consumer survey report, "Think Video-First: A New Imperative for Brands", reveals the undeniable impact of video content on consumer engagement and purchase behavior. With insights drawn from 750 U.S. consumers, this report is your guide to mastering video commerce in a world where video is not just an option, but a necessity.

What does it take to build a Personal Care & Beauty brand that connects with today’s modern, highly-evolved consumer? The answer lies in understanding what consumers want and creating experiences that truly delight consumers throughout the buying journey.

Ready to dominate Black Friday & Cyber Monday with the power of video commerce?

What does it take to build a fashion brand that connects with today’s modern, highly-evolved consumer? The answer lies in understanding what consumers want and creating experiences that truly delight consumers throughout the buying journey.

To successfully engage and retain GenZ buyers, brands must have a pulse on their purchasing behaviour and adapt quickly to deliver immersive, mobile-first experiences. This eBook provides data and insights to help your brand understand GenZers on a whole new level.

Are you planning to get started with Live Commerce for your Fashion brand? Firework’s Ebook has you covered with a playbook geared for growth to help you start and scale your Live Commerce arm easily.

Learn how Firework is powering a game-changing shift in omnichannel digital transformation with Live Commerce and Short-form video.

The rapid pace of digital growth and the changing preferences of the younger demographic, specifically GenZ and Millennials, are forcing brands to rethink the traditional shopping experience. Is your brand ready?

Firework and Coresight take down six common myths about livestream eCommerce. Get critical insights on how brands and retailers are optimizing their US livestream eCommerce strategies to win at live-shopping, a $17 billion market in 2022.

Brands can revolutionize digital customer experience across websites and apps with Livestream shopping and Shoppable Videos. Find out what makes Video and Live Experiences the most crucial CX tools for marketers to build futuristic experiences.