On-Demand Replay: The Power of Video Commerce with Three Ships Beauty & Firework

In this conversation, Firework's Trey Geiger and Connie Lo, Co-founder Three Ships Beauty, dive into how brands can use video commerce to create immersive, high-converting shopping experiences.

Connie shares how Three Ships scaled live shopping, built an engaged community, and turned the authentic, low-budget video into a powerful revenue driver (spoiler: $20K in sales in just ONE hour! 🚀)

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Key Takeaways from the Session:

✔️ Transforming static PDPs and text-heavy websites with engaging shoppable videos

✔️ Why authenticity outperforms high production—and how to create impactful videos on a budget

✔️ The power of live shopping in building community and driving higher conversions

✔️ Strategies Three Ships uses to balance social media and on-site video for maximum results

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If you’re an eCommerce brand, founder, or marketer looking to level up your video strategy—this is a must-watch!

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