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Industry Insights

Gen AI in Action: Customers Use Cortex AI to Save Time and Personalize Customer Experiences

Arun Agarwal
Feb 5, 2025
Livestream Shopping

12 Best Social Selling Platforms to Boost Sales in 2025

Natalia Petrova
Jan 30, 2025
Video Creation

15 Influencer Marketing Campaign Examples: Inspiration to Drive Your Brand’s Success

Milan Kovacevic
Jan 30, 2025
Video Content

6 Benefits of Using Video on Landing Pages: Why Should You Consider Using Them?

Milan Kovacevic
Jan 30, 2025
Video Commerce

Captioning for E-Commerce Video: How It Helps in Accessibility and Boosting Engagement?

Natalia Petrova
Jan 30, 2025
Industry Insights

How to Make Videos for TikTok Shop: A Complete Guide to Success

Milan Kovacevic
Jan 30, 2025
Video Commerce

How to Make a 360 Spin Video for E-Commerce: A Comprehensive Guide to Boost Sales

Natalia Petrova
Jan 30, 2025
Livestream Shopping

How to Set Up an Instagram Shop: A Simple Guide for Businesses

Natalia Petrova
Jan 30, 2025
Shoppable Video

Shoppable Instagram Feed: Transform Your Social Media into a Sales Powerhouse

Milan Kovacevic
Jan 30, 2025
Shoppable Video

Social Shopping: Redefining E-Commerce Through Community and Engagement

Natalia Petrova
Jan 30, 2025
Industry Insights

The 16 Best Social Commerce Platforms to Sell More in 2025

Milan Kovacevic
Jan 30, 2025
Video Commerce

The Rise of 360 Spin Video for E-Commerce: Benefits & More

Natalia Petrova
Jan 30, 2025
Industry Insights

The Ultimate Guide to Optimizing Your E-Commerce Conversion Funnel [2025]

Milan Kovacevic
Jan 30, 2025
Industry Insights

The Ultimate Guide to Shoppable Images in 2025: Learn How You Can Create Them

Natalia Petrova
Jan 30, 2025
Industry Insights

Top 13 Influencer Marketing Platforms Available to Elevate Your Brand

Natalia Petrova
Jan 30, 2025
Industry Insights

Your Complete Guide on Average E-Commerce Conversion Rate For High-Ticket Sales [2025]

Firework Staff
Jan 27, 2025
Industry Insights

Recover Lost Sales in E-commerce: 8 Proven Strategies

Firework Staff
Jan 26, 2025
Video Commerce

Video Commerce Market Size to Reach $2.8 Trillion by 2028: Complete Analysis

Firework Staff
Jan 26, 2025
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Industry Insights
A Firework webinar banner titled “PDP is the New Storefront” featuring visuals of AI-powered shopping interactions — including product recommendations, conversational FAQs, and shoppable videos — alongside speaker headshots of Abhishek Anjanappa, CMO of Fi

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Celeine Easdon-Smith
Oct 24, 2025
Industry Insights
A diverse group of four young adults sits together smiling while shopping online on their smartphones. On-screen graphics show interactive eCommerce features — a live beauty tutorial video, a product listing with price and cart icon, and a color selection

Gen Z’s Buying Behavior Is Reshaping eCommerce in 2025

Samrawit Berhe headshot
Samrawit Berhe
Oct 17, 2025
Beauty and Personal Care
A digital graphic displays a smartphone screen featuring a virtual AI beauty assistant within a modern DTC shopping interface. The interface shows personalized skincare and makeup recommendations, including product thumbnails, shade suggestions, and an “Ad

How Beauty Brands Use AI Agents to Drive DTC Growth

Samrawit Berhe headshot
Samrawit Berhe
Oct 17, 2025
Video Commerce
A close-up digital image of a smartphone displaying an eCommerce product detail page (PDP) featuring an AI-powered shopping assistant. The screen shows a product listing with an interactive “Try this shade” chatbot message, “Buy Now” and “Personalized” but

​​Why PDP Is the New Storefront: Turning Product Pages Into Conversion Engines

Samrawit Berhe headshot
Samrawit Berhe
Oct 15, 2025
Industry Insights
A futuristic analytics dashboard with performance metrics including views, comments, and shares displayed on a transparent glass interface, set against a bright gradient background in pink, orange, and purple tones — symbolizing data-driven marketing and v

Short-Form Video Stats & Why It's a Game-Changer in 2025

Samrawit Berhe headshot
Samrawit Berhe
Oct 10, 2025
Industry Insights

Black Friday & Cyber Monday 2025: AI, Shoppable Video, and Personalization Strategies That Win

Samrawit Berhe headshot
Samrawit Berhe
Oct 8, 2025
Industry Insights
A realistic photograph of a man using his smartphone in a store aisle.

Best Strategies for Personalizing Customer Journeys Across Web, App, and Store

Samrawit Berhe headshot
Samrawit Berhe
Oct 6, 2025
Industry Insights
A professional reviewing SEO analytics with video content performance metrics linked to product pages.

5 Ways Adding Video to Product Pages Boosts Organic Search Traffic

Samrawit Berhe headshot
Samrawit Berhe
Sep 26, 2025
Industry Insights
Shopper browsing a personalized fashion video with interactive shoppable product tags.

Why Storytelling Matters in Modern eCommerce

Samrawit Berhe headshot
Samrawit Berhe
Sep 26, 2025
Video Commerce

Employee Generated Content: Real Stories That Boost Customer Trust

Samrawit Berhe headshot
Samrawit Berhe
Sep 19, 2025
Industry Insights

How Brands Can Use Emotional Storytelling to Reach Gen Z

Samrawit Berhe headshot
Samrawit Berhe
Sep 19, 2025
Video Commerce

Unlock Firework Videos Across Klaviyo Emails

Rebeca Pereira
Sep 16, 2025