From Conversations to Conversions - The Power of AI Shopping Agent

From answering questions to completing purchases, Firework’s AI Shopping Agent acts as your intelligent sales associate, guiding shoppers, recommending products, and driving higher order value.

Book a Demo
Interface showing a Nike Blazer Mid 77 sneaker in purple, white, and orange with chat bubbles asking about product features and usage.

Trusted by the World’s Most Innovative
Brands and Retailers

“We were searching for a partner who could bring our products to life and help customers find the perfect cookware and Firework empowered us to do exactly that.”

Jaclyn Schomer
Director of Ecommerce

“Firework has given us the tools to share Philosophy’s story in such a genuine, engaging way that our customers can’t help but connect with us on a whole new level”

Jess Riffle
Senior Manager

“Firework has helped us deliver shopping experiences that feel more engaging and community-driven, reinforcing Samsung's brand storytelling while building stronger connections with our customers.”

Gerrit Povel
 D2C Vice President
13.5%
Conversion rate
31%
Add to Cart Rate
6%
Activation Rate

The Intelligence Behind Every Interaction.

Chat conversation about a coffee machine, featuring a user requesting an easy-to-use coffee machine and a response recommending the Café Ibiza, with a video thumbnail showing a person frothing milk.

Conversational AI That Feels Human

Deliver real-time, two-way conversations that guide shoppers from curiosity  to conversion.
checkmark icon
Understands intent and responds instantly, on-brand, and in context.
checkmark icon
Helps shoppers discover, compare, and purchase products.
Learn More
Product page for One Life Graphic T-shirt priced at $39 with 4.5-star rating and 40% discount, featuring Q&A about cotton content, color options, and gym use.

Keep Shoppers Engaged on PDP

Turn every question into an opportunity to inspire and convert, right on the PDP.
checkmark icon
Instantly answer with AI FAQs and contextual prompts right where they shop.
checkmark icon
Auto-generate or write your own product FAQs to guide discovery and reduce drop-offs.
Learn More
A young woman applying mascara while looking into a mirror with overlaid question prompts about product hypoallergenic, waterproof, and delivery time.

Inspire With Social & Creator Content

Bring authentic discovery experience into the PDP.
checkmark icon
Embed UGC, tutorials, and creator videos that show real results.
checkmark icon
Turn curiosity into confidence and boost purchase intent.
Learn More
Chat interface showing a question about common signs of skin aging and a response listing fine lines, dryness, and loss of firmness, with a recommendation for peptides cream priced at $56.99.

Simplify Shopper Decision Making

Transform technical details and product specification into clear, conversational guidance.
checkmark icon
Explain specs in simple, human language shoppers understand.
checkmark icon
Build trust and confidence to accelerate purchase decisions.
Learn More

Unlock Actionable Shopper Insights

Turn every shopper interaction into intelligence that fuels growth.
checkmark icon
See what shoppers ask, compare, and care about most.
checkmark icon
Identify content gaps and optimize PDP for higher conversion.
Learn More

Ready to Experience the Future of AI Commerce?

Book a Demo

FAQs

What is Firework’s AI Shopping Agent?

Firework’s AI Shopping Agent is an intelligent virtual sales associate that helps online shoppers find, compare, and purchase products through natural, two-way conversations across your website, including PDPs, category, and home pages.

How does the AI Shopping Agent improve conversion rates?

The AI Shopping Agent guides users with instant answers, personalized product suggestions, relevant video content, and contextual prompts, resulting in higher conversion, and add-to-cart rates.

Can the AI Shopping Agent answer product-specific questions?

Yes, the AI Shopping Agent provides real-time intelligent responses tailored to individual products and user inquiries, helping customers get the information they need to make confident purchase decisions.

How do personalized recommendations work?

The AI leverages shopper data and intent signals to suggest the most relevant products, increasing order values and making the shopping experience seamless and intuitive.

Does Firework’s AI Shopping Agent support video content and tutorials?

Absolutely. You can embed user-generated content, tutorials, and creator videos directly in product detail pages, which helps shoppers see real results and boosts engagement.

What insights can I gain from shopper interactions?

You’ll unlock actionable insights into what shoppers ask, compare, and care about most, enabling continuous optimization of your product detail pages for higher conversion.

Can I customize the AI’s responses and FAQs?

Yes, you can auto-generate or manually write product FAQs, ensuring the answers stay on-brand and contextually relevant to your product catalog and customers’ needs.

Is Firework’s AI Shopping Agent easy to implement on my site?

The AI Shopping Agent is built for seamless integration, with tools and platform support so you can add conversational AI to your existing ecommerce experience without disruption.