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Industry Insights

The Rise of Conscious Fashion: Using Video Commerce to Promote Sustainability

Charissa Zheng
Oct 15, 2024
Industry Insights

Gen Z: Transforming the Future of Beauty and Fashion

Charissa Zheng
Oct 10, 2024
Industry Insights

11 Revolutionary Ways AI is Transforming E-commerce Today

Akash Cillanki
Oct 9, 2024
Video Commerce

23 Spooky Halloween Marketing Ideas to Cast a Spell on Your Customers

Sam Horton
Oct 9, 2024
Video Content

Boo-st Your Halloween Revenue: Video Marketing for Halloween Sales

Ritesh Kewlani
Oct 9, 2024
Shoppable Video

Halloween Email Marketing Strategies: Tips, Tricks & Eerie Examples

Can Ozdoruk
Oct 9, 2024
Industry Insights

Halloween Statistics: 40+ Spooky Facts You Didn’t Know About the $10 Billion Holiday

Can Ozdoruk
Oct 9, 2024
Video Content

Instagram Stories for eCommerce: 9 Must-Try Ideas to Boost Sales

Akash Cillanki
Oct 9, 2024
Video Commerce

What is Creative Commerce? Redefining Retail with Imagination

Celeine Easdon-Smith
Oct 9, 2024
Industry Insights

10 Proven Black Friday Email Marketing Strategies for Massive Sales (With Real Examples!)

Sam Horton
Oct 8, 2024
Shoppable Video

Mastering Video Marketing for Black Friday Sales: Boost Engagement, Drive Conversions!

Akash Cillanki
Oct 8, 2024
Industry Insights

The Future of Black Friday E-commerce Stats

Can Ozdoruk
Oct 8, 2024
Customer Experience

Ultimate E-Commerce Holiday Guide: Proven Tips, Ideas, & Strategies for Unstoppable Sales in 2024

Celeine Easdon-Smith
Oct 8, 2024
Industry Insights

Holiday Social Media Marketing Tips for 2024 To Try Out

Ritesh Kewlani
Oct 2, 2024
Video Commerce

The Holiday Season: Your Ecommerce Readiness Checklist Guide

Celeine Easdon-Smith
Oct 2, 2024
Customer Experience

The Ultimate Black Friday Ecommerce Checklist

Sam Horton
Oct 2, 2024
Industry Insights

Top Ecommerce Holiday Trends for Small Businesses

Celeine Easdon-Smith
Oct 2, 2024
Industry Insights

Black Friday Strategy: Boost Sales for Your Fashion Brand

Celeine Easdon-Smith
Oct 1, 2024
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Industry Insights
A 3D-rendered digital image of a smartphone displaying an AI shopping agent interface with personalized product recommendations, including headphones, shoes, and a smartwatch. Each item shows ratings and an “add to cart” button. The background features a s

The Evolution of the PDP: Where Discovery, Storytelling, and Conversion Converge

Celeine Easdon-Smith
Oct 30, 2025
Industry Insights
A Firework webinar banner titled “PDP is the New Storefront” featuring visuals of AI-powered shopping interactions — including product recommendations, conversational FAQs, and shoppable videos — alongside speaker headshots of Abhishek Anjanappa, CMO of Fi

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Celeine Easdon-Smith
Oct 24, 2025
Industry Insights
A diverse group of four young adults sits together smiling while shopping online on their smartphones. On-screen graphics show interactive eCommerce features — a live beauty tutorial video, a product listing with price and cart icon, and a color selection

Gen Z’s Buying Behavior Is Reshaping eCommerce in 2025

Samrawit Berhe headshot
Samrawit Berhe
Oct 17, 2025
Beauty and Personal Care
A digital graphic displays a smartphone screen featuring a virtual AI beauty assistant within a modern DTC shopping interface. The interface shows personalized skincare and makeup recommendations, including product thumbnails, shade suggestions, and an “Ad

How Beauty Brands Use AI Agents to Drive DTC Growth

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Samrawit Berhe
Oct 17, 2025
Video Commerce
A close-up digital image of a smartphone displaying an eCommerce product detail page (PDP) featuring an AI-powered shopping assistant. The screen shows a product listing with an interactive “Try this shade” chatbot message, “Buy Now” and “Personalized” but

​​Why PDP Is the New Storefront: Turning Product Pages Into Conversion Engines

Samrawit Berhe headshot
Samrawit Berhe
Oct 15, 2025
Industry Insights
A futuristic analytics dashboard with performance metrics including views, comments, and shares displayed on a transparent glass interface, set against a bright gradient background in pink, orange, and purple tones — symbolizing data-driven marketing and v

Short-Form Video Stats & Why It's a Game-Changer in 2025

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Samrawit Berhe
Oct 10, 2025
Industry Insights

Black Friday & Cyber Monday 2025: AI, Shoppable Video, and Personalization Strategies That Win

Samrawit Berhe headshot
Samrawit Berhe
Oct 8, 2025
Industry Insights
A realistic photograph of a man using his smartphone in a store aisle.

Best Strategies for Personalizing Customer Journeys Across Web, App, and Store

Samrawit Berhe headshot
Samrawit Berhe
Oct 6, 2025
Industry Insights
A professional reviewing SEO analytics with video content performance metrics linked to product pages.

5 Ways Adding Video to Product Pages Boosts Organic Search Traffic

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Samrawit Berhe
Sep 26, 2025
Industry Insights
Shopper browsing a personalized fashion video with interactive shoppable product tags.

Why Storytelling Matters in Modern eCommerce

Samrawit Berhe headshot
Samrawit Berhe
Sep 26, 2025
Video Commerce

Employee Generated Content: Real Stories That Boost Customer Trust

Samrawit Berhe headshot
Samrawit Berhe
Sep 19, 2025
Industry Insights

How Brands Can Use Emotional Storytelling to Reach Gen Z

Samrawit Berhe headshot
Samrawit Berhe
Sep 19, 2025