Anker Creates an Immersive Shopping Experience Achieving a 100% Lift in Conversion Rate
Anker, a global leader in high-quality consumer technology, consistently ranks among the top in the BrandZ Top 50 Chinese Brands Going Global list and continues to perform strongly in over 100 countries and regions.
As a benchmark for global brands building independent DTC ecosystems, Anker has made significant progress in strengthening its brand identity and expanding awareness worldwide. Revenue from Anker’s D2C site now accounts for 10% of total online sales, with the this channel growing the fastest across all online channels at 83.87% year-over-year.
Challenge
In the highly competitive consumer electronics market, building a differentiated owned-channel experience that deepens customer connection is essential to stand out. With support from Firework, Anker elevated the user experience on its independent site, helping global consumers understand the brand more intuitively, connect with its products, and develop a stronger emotional resonance, all while reinforcing Anker’s unique positioning.
Firework Solution
Anker partnered with Firework to enhance the shopping experience across multiple DTC brand sites.
On its U.S. flagship site, www.anker.com, visitors encounter a floating video window powered by Firework’s Video Showroom solution. With a single click, shoppers enter a dynamic, always-on livestream environment designed to replicate the energy of an in-store product demo.
Inside the Video Showroom, hosts guide viewers through Anker’s catalog in real time, demonstrating how each product works, explaining key features and benefits, and showing practical, everyday use cases that help shoppers determine which device best fits their needs. The livestream blends product walkthroughs, guided comparisons, and clear explanations of advantages, all presented in an engaging and approachable format.
To deepen engagement, the stream includes interactive on-screen prompts, product highlights, and limited-time promotions that keep viewers exploring the full assortment. As items are featured, shoppers can instantly click to view more details, browse the complete product lineup, or add products directly to their cart, all without leaving the experience.
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On PDP, long-form short videos created by influencers showcase real-world use cases, strengthening purchase intent. Powered by Firework’s interactive Shoppable Video infrastructure, this experience keeps shoppers engaged on-site, reducing drop-offs, eliminating platform switching, and turning exploration into purchase.
This creates a seamless discovery-to-purchase journey that gives users the confidence of a guided shopping session with the convenience of a DTC website.
The experience feels less like traditional browsing and more like stepping into Anker’s immersive online store experience, creating a frictionless path that strengthens connection and drives conversion.This approach has delivered lifts in conversion, retention, and repeat purchases while deepening consumers’ emotional connection to the brand.
Performance Results
Firework powered the launch of Video Showrooms, Shoppable Video, and 1:1 Video Shopping services across Anker and Eufy’s official websites.
After implementing Firework’s interactive video experiences conversion rate increased by 100% among users who watched the livestream.
Through this partnership, Anker’s DTC team is redefining owned-site commerce with an experience that is immersive, interactive, and designed for high-intent engagement.