Playbooks
State of Video Commerce 2026: Playbook for driving growth

State of Video Commerce 2026: Playbook for driving growth

Discover how industry leaders are driving higher conversions, stronger customer loyalty, and increased GMV with video commerce.
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Graphic displaying logos of featured brands such as Coty, Anker, Unilever, Olaplex, and Shiseido, alongside a data summary showing insights from 269 million viewers, 1,255 global brands, and 606 customer samples.
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Video commerce isn’t the future—it’s the present. The State of Video Commerce 2026 report reveals data-driven insights from 606 enterprise brands leveraging video to enhance engagement, increase sales, and transform customer experiences.

In the playbook we'll cover:
  • ‍5X higher add-to-cart rates with shoppable video
  • 43% of total GMV generated by video commerce leaders
  • ‍275% lift in repeat purchases for video-powered brands
  • ‍Up to 3.6X higher conversions with video-powered landing pages

Get exclusive insights into how top brands are bridging online and offline retail, personalizing customer journeys, and driving conversions at scale.