Playbooks
Translating Taobao Live's Success For Global Brands

Translating Taobao Live's Success For Global Brands

Learn how Chinese brands have used live streams to “flip the funnel” and turn engaged customers into loyal brand ambassadors.
Complete the form to download the eBook.
Please enter your name
Please enter a valid work email

By submitting this form, you agree to Firework's Privacy Policy and consent to receive personalized marketing communications. You can unsubscribe at any time. This site is protected by reCAPTCHA and the Google Privacy Policy applies.

No items found.
In the playbook we'll cover:
  • Live Commerce trends shared by Rick Zhuang, Firework CTO and founder of Taobao Live.
  • How Chinese brands have used live streams to “flip the funnel” and turn engaged customers into loyal brand ambassadors.
  • A breakdown of private and public domains, and a guide to what your brand needs to be investing in.