Translating Taobao Live's Success For Global Brands
Learn how Chinese brands have used live streams to “flip the funnel” and turn engaged customers into loyal brand ambassadors.
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In the playbook we'll cover:
- Live Commerce trends shared by Rick Zhuang, Firework CTO and founder of Taobao Live.
- How Chinese brands have used live streams to “flip the funnel” and turn engaged customers into loyal brand ambassadors.
- A breakdown of private and public domains, and a guide to what your brand needs to be investing in.
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