Translating Taobao Live's Success For Global Brands

Learn how Chinese brands have used live streams to “flip the funnel” and turn engaged customers into loyal brand ambassadors.
In the ebook we'll cover:
  • Live Commerce trends shared by Rick Zhuang, Firework CTO and founder of Taobao Live.
  • How Chinese brands have used live streams to “flip the funnel” and turn engaged customers into loyal brand ambassadors.
  • A breakdown of private and public domains, and a guide to what your brand needs to be investing in.
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