Insights and News Shaping the Future of Commerce

Video Commerce

The Ultimate Playbook for Success

Video is redefining how consumers shop across various industries. Discover expert strategies, best practices, and proven tactics to leverage video commerce and drive engagement, conversions, and growth.

2026 Video + AI Commerce Global Blueprint: Unlock 30% GMV Lift for E-Commerce Brands

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2026 Video + AI Commerce Global Blueprint: Unlock 30% GMV Lift for E-Commerce Brands

2026 eTail Palm Springs Edition

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Key Growth Trends For Building A Next-Gen Personal Care & Beauty Brands

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Key Growth Trends For Building A Next-Gen Personal Care & Beauty Brands

What does it take to build a Personal Care & Beauty brand that connects with today’s modern, highly-evolved consumer? The answer lies in understanding what consumers want and creating experiences that truly delight consumers throughout the buying journey.

Translating Taobao Live's Success For Global Brands

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Translating Taobao Live's Success For Global Brands

Learn how Chinese brands have used live streams to “flip the funnel” and turn engaged customers into loyal brand ambassadors.

The Live Commerce Growth Playbook For Personal Care & Beauty Brands

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The Live Commerce Growth Playbook For Personal Care & Beauty Brands

Are you planning to get started with Live Commerce for your Personal Care or Beauty brand? Firework's latest eBook has you covered with a playbook geared for growth to help you start and scale your Live Commerce arm easily.

Customer Insights

Unlocking the Power of Customer Data

Understanding your customers is the key to delivering exceptional experiences. Learn how to leverage data-driven insights to anticipate needs, personalize interactions, and build lasting relationships.

Key Growth Trends For Building A Next-Gen Fashion Brand

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Key Growth Trends For Building A Next-Gen Fashion Brand

What does it take to build a fashion brand that connects with today’s modern, highly-evolved consumer? The answer lies in understanding what consumers want and creating experiences that truly delight consumers throughout the buying journey.

Understanding GenZ Shopping Trends For Business Growth

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Understanding GenZ Shopping Trends For Business Growth

To successfully engage and retain GenZ buyers, brands must have a pulse on their purchasing behaviour and adapt quickly to deliver immersive, mobile-first experiences. This eBook provides data and insights to help your brand understand GenZers on a whole new level.

The Live Commerce Growth Playbook For Fashion Brands

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The Live Commerce Growth Playbook For Fashion Brands

Are you planning to get started with Live Commerce for your Fashion brand? Firework’s Ebook has you covered with a playbook geared for growth to help you start and scale your Live Commerce arm easily.

How To Choose The Right Live Commerce Platform

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How To Choose The Right Live Commerce Platform

A comprehensive ready-to-use guide to help you choose the right live commerce platform for your business.

Content Strategy

Crafting Content That Converts

Great content isn't just about storytelling, it's about strategy. Explore best practices for creating compelling content that engages audiences, drives action, and strengthens brand loyalty.

Preparing Your Brand For The Shoppable Video Evolution

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Preparing Your Brand For The Shoppable Video Evolution

Learn how Firework is powering a game-changing shift in omnichannel digital transformation with Live Commerce and Short-form video.

The New Language Of Digital Transformation

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The New Language Of Digital Transformation

The rapid pace of digital growth and the changing preferences of the younger demographic, specifically GenZ and Millennials, are forcing brands to rethink the traditional shopping experience. Is your brand ready?

Build The Next Generation Customer Experience With Video

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Build The Next Generation Customer Experience With Video

Brands can revolutionize digital customer experience across websites and apps with Livestream shopping and Shoppable Videos. Find out what makes Video and Live Experiences the most crucial CX tools for marketers to build futuristic experiences.

2025

Video Commerce Global Blueprint

Non-Active

Active Slide

A framed illustration of a glass display case full of produce, baked goods and packaged groceries

Grocery

CVR with Shoppable Videos

Top-performing Food & Beverage videos drive a 2.7x lift in conversion rates

Boost grocery sales with video

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2025 Grocery Video Commerce Global Blueprint

Unlock the Power of Connected Commerce with Video

An illustration of a glass display case full of produce, baked goods and packaged groceries

A framed illustration of a shelf full of makeup products

Beauty

47%

Higher LTV

Shoppers who interact with videos in the Beauty & Personal Care industry see a 47.18% lift in Lifetime Value compared to those without video exposure.

Unlock the power of video

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