2025 Video Content Playbook

Discover how industry leaders are driving higher conversions, stronger customer loyalty, and increased GMV with video commerce.

2025 eTail Palm Springs Edition

What does it take to build a Personal Care & Beauty brand that connects with today’s modern, highly-evolved consumer? The answer lies in understanding what consumers want and creating experiences that truly delight consumers throughout the buying journey.

Learn how Chinese brands have used live streams to “flip the funnel” and turn engaged customers into loyal brand ambassadors.

Shoppable video is interactive video content with a buy button embedded in it. But they have to walk the tight line between keeping viewers engaged and encouraging them to make a purchase. So, how do you mesh both elements together into one, unified experience? Download our guide to learn how.

Learn how Firework is powering a game-changing shift in omnichannel digital transformation with Live Commerce and Short-form video.

The rapid pace of digital growth and the changing preferences of the younger demographic, specifically GenZ and Millennials, are forcing brands to rethink the traditional shopping experience. Is your brand ready?

Firework and Coresight take down six common myths about livestream eCommerce. Get critical insights on how brands and retailers are optimizing their US livestream eCommerce strategies to win at live-shopping, a $17 billion market in 2022.

Brands can revolutionize digital customer experience across websites and apps with Livestream shopping and Shoppable Videos. Find out what makes Video and Live Experiences the most crucial CX tools for marketers to build futuristic experiences.