Insights and News Shaping the Future of Commerce

Video Commerce

The Ultimate Playbook for Success

Video is redefining how consumers shop across various industries. Discover expert strategies, best practices, and proven tactics to leverage video commerce and drive engagement, conversions, and growth.

Plan global de comercio de vídeo e IA para 2026: libere el 30% del GMV para las marcas de comercio electrónico

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Key Growth Trends For Building A Next-Gen Personal Care & Beauty Brand

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Traduciendo el éxito de Taobao Live para las marcas globales

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El manual de crecimiento del comercio en vivo para marcas de cuidado personal y belleza

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Customer Insights

Unlocking the Power of Customer Data

Understanding your customers is the key to delivering exceptional experiences. Learn how to leverage data-driven insights to anticipate needs, personalize interactions, and build lasting relationships.

Videos que se pueden comprar 101: una guía completa para marcas de comercio electrónico

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Content Strategy

Crafting Content That Converts

Great content isn't just about storytelling, it's about strategy. Explore best practices for creating compelling content that engages audiences, drives action, and strengthens brand loyalty.

Preparando tu marca para la evolución de los vídeos que se pueden comprar

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El nuevo lenguaje de la transformación digital

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Cree la experiencia del cliente de próxima generación con vídeo

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2025

Video Commerce Global Blueprint

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A framed illustration of a glass display case full of produce, baked goods and packaged groceries
Grocery
8%
CVR with Shoppable Videos
Top-performing Food & Beverage videos drive a 2.7x lift in conversion rates
Boost grocery sales with video

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A framed illustration of a shelf full of makeup products
Beauty
47%
Higher LTV
Shoppers who interact with videos in the Beauty & Personal Care industry see a 47.18% lift in Lifetime Value compared to those without video exposure.
Unlock the power of video

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A framed illustration of a beautiful retail store showcasing shoes and purses.
Fashion
21%
CVR Lift
Top-performing videos in the Fashion & Apparel industry drive higher conversion rates
Turn views into conversions

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A framed illustration of an electronics store with a wide selection of personal devices on display tables and display cases.
110%
Higher LTV
Shoppers in the Consumer Electronics industry see LTV more than double with video
Maximize revenue with video

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Electronics
A framed illustration of a store full of different furniture and lighting
Furniture
13%
Higher Conversion  with Video
Video is redefining performance in the Furniture & Home Goods industry
Unlock the full potential of your conversions

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