Launch Your Shoppable Video
 on TikTok

Bring shoppable videos and livestreams into TikTok Shop and turn engagement into real sales.
Get Started
User interface screen for selecting videos from a library to upload to TikTok Shop, featuring a search bar and buttons to add or remove videos.
Upload interface with a blue checkmark on a file upload icon and progress bar at the bottom labeled Redken.
Upload interface with a blue checkmark on a file upload icon and progress bar at the bottom labeled Redken.
Upload interface with a blue checkmark on a file upload icon and progress bar at the bottom labeled Redken.
Upload interface with a blue checkmark on a file upload icon and progress bar at the bottom labeled Redken.
Tiktok Shop
Add to TikTok Shop

Trusted by the World’s Most Innovative Brands & Retailers

Scale Content Faster, With Lower Cost and Less Effort

Shoppable Videos That Sell
Connect Firework’s video experiences directly to your TikTok Shop listings so shoppers can discover and buy within seconds.
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+34% Conversion Rate
Livestream Shopping Made Easy
Go live in Firework and simulcast to TikTok Shop. Engage viewers in real time, showcase products, and drive instant conversions.
Live
Add to TikTok Shop
One-Click Publishing
Upload once in Firework and publish everywhere, including web, mobile, and TikTok Shop, all without extra workflows.
Smart Product Sync
Automatically sync pricing, descriptions, and inventory between Firework and TikTok Shop, keeping everything accurate and up to date.
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Performance Insights
Track every interaction across both platforms, from views and engagement to attributed sales, to understand what content drives impact.
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+3K Live Shoppers
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Scale Content Faster, With Lower Cost and Less Effort

Connect TikTok Shop + Creator Accounts
Upload once in Firework and publish everywhere, including web, mobile, and TikTok Shop, all without manual 
duplication or extra workflows.
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Connect
User interface showing four selected video thumbnails from a library, featuring a woman's legs with high heels, a jar of cream, a close-up of a blonde woman, and a woman holding two bottles of skincare products.
Select Videos and Tag Products
Choose the videos from your Firework library to push to TikTok. Then tag products pulled from your TikTok account to the videos.
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Publish Videos
on TikTok Shop
Click “Publish” to send videos directly to TikTok Shop. You can also schedule the post for a later date/time

FAQs

Why does selling on TikTok Shop matter for brands today?

TikTok Shop is reshaping how consumers discover and buy products. Shoppers now rely on short videos, live demos, and creator content to make purchase decisions, giving brands a major opportunity to convert discovery into revenue.

How does Firework help brands participate in this shift?

Firework brings shoppable video, interactive experiences, and livestream shopping directly into TikTok Shop. Brands can create immersive, social-first shopping moments that drive measurable sales, all powered through one platform.

What makes this integration different from uploading videos directly to TikTok?

Firework goes beyond manual posting. You can publish shoppable videos at scale, simulcast live events, sync product data automatically, and track performance across both your site and TikTok Shop, all from one unified system.

Do I need an existing TikTok Shop account to use this integration?

Yes. Firework connects directly to your TikTok Shop storefront and product catalog. If you’re not yet set up, our team can guide you through recommended best practices.

Can I publish my existing Firework videos to TikTok Shop?

Yes. Any product-tagged shoppable video in your Firework library can be pushed to TikTok Shop instantly, no re-uploading or manual editing.

Can I simulcast Firework livestreams to TikTok Shop?

Yes. You can go live from Firework and simulcast to TikTok Shop simultaneously, allowing you to engage audiences on multiple channels at once and drive real-time conversions.

How does product syncing work between Firework and TikTok Shop?

Firework automatically keeps your product data aligned with your TikTok Shop listings. Pricing, descriptions and availability are synced, ensuring a consistent and accurate shopping experience.

What performance metrics can I track?

Firework provides unified analytics across channels. Track views, engagement, product interactions, add-to-cart behavior, and attributed sales from TikTok Shop and your owned channels in one dashboard.

Is this integration suitable for enterprise brands with multiple teams or markets?

Yes. Firework is designed for complex workflows, multi-team environments, and multi-market operations, supporting governance, permissions, and content oversight.

Does this integration improve the shopper experience?

Absolutely. Customers can watch, explore, and purchase directly from videos and livestreams — creating a fast, intuitive path to purchase that matches how they already shop on TikTok.