AI Video Generation at Scale

Instant AI video creation that fills content gaps, cuts production spend, and brings products online faster.
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AI generated image of a woman wearing a red and white floral dress standing near palm trees by the beach.
Blurred abstract green and teal gradient with streaks creating a sense of motion.
Natural Light
Abstract gradient background blending purple, white, and yellow colors with a curved white streak.
Multi-shot
Abstract blurred image with a coral red and white central shape fading into a blue-green background.
360° Shot
ASK AI
A woman walking through a sunlit Mediterranean village with narrow stone streets and whitewashed houses. She is wearing a flowing orange dress that moves with the breeze. Warm afternoon light, soft shadows, vibrant flowers on balconies, relaxed holiday mood. High detail, cinematic style.
GENERATE VIDEO

Trusted by the World’s Most Innovative Brands & Retailers

Assorted pastel nonstick pots and pans with gold handles arranged on a white countertop in a modern kitchen.
A quotation mark icon

We were searching for a partner who could bring our products to life and help customers find the perfect cookware and Firework empowered us to do exactly that.

Jaclyn Schomer
Director of Ecommerce
Futuristic blue abstract background with glowing metallic geometric shapes forming a central X-like pattern.
A quotation mark icon

Firework has helped us deliver shopping experiences that feel more engaging and community-driven, reinforcing Samsung's brand storytelling while building stronger connections with our customers.

Gerrit Povel
D2C Vice President
Philosophy skincare products, including Purity cleanser, Dose of Wisdom serums, and Hope moisturizer, displayed against a soft gray background.
A quotation mark icon

Since partnering with Firework, our conversion rates have soared, and we've built deeper customer connections through authentic, engaging storytelling.

Klaudia Czarna
Senior Manager
10
x
Faster time-to-market
+
25
%
CTR Improvement
+
20
%
PDP Conversion Lift
-
90
%
Production Costs

Generate High-Converting Content 
With An Image Or A Text Prompt

ASK AI
Generate a cinematic, moody video of headphones with a calm, premium vibe.
Light blue over-ear wireless headphones with padded ear cups and adjustable headband.
Light blue over-ear wireless headphones with cushioned ear pads.
Blue sparkle and star icons inside a pink circular gradient background.
Five diverse young women with different hairstyles wearing lavender sweaters, smiling against a soft pink background.
Real Shot
360° Showcase
Studio Light
Gen Z
Light blue over-ear wireless headphones with cushioned ear pads.
Galaxy Headphones 6DX
$97.99
Light blue over-ear wireless headphones with cushioned ear pads.
Galaxy Headphones 6DX
$97.99
Banner showing five people with products; center image highlights a woman with headphones labeled Galaxy Headphones 6DX priced at $27.99 with the text 'Watch and shop' above.Smiling woman with blonde hair wearing blue headphones, text showing 30% off all headphones and a popup with Galaxy Headphones 6DX priced at $97.99; below are images of a smartwatch, headphones, and three smartphones in various colors.Light blue Galaxy Headphones 6DX displayed with purchase options and images of a woman wearing the headphones in different settings.
Upload Product Image or Text Prompt
Select Model, Scene, and Style
Instant, Platform-Ready Content
ASK AI
Generate a cinematic, moody video of headphones with a calm, premium vibe.
Light blue over-ear wireless headphones with padded ear cups and adjustable headband.
Light blue over-ear wireless headphones with cushioned ear pads.
Upload Product Image or text Prompt
Blue sparkle and star icons inside a pink circular gradient background.
Five diverse young women with different hairstyles wearing lavender sweaters, smiling against a soft pink background.
Real Shot
360° Showcase
Studio Light
Gen Z
Light blue over-ear wireless headphones with cushioned ear pads.
Galaxy Headphones 6DX
$97.99
Select Model, Scene, and Style
Light blue over-ear wireless headphones with cushioned ear pads.
Galaxy Headphones 6DX
$97.99
Banner showing five people with products; center image highlights a woman with headphones labeled Galaxy Headphones 6DX priced at $27.99 with the text 'Watch and shop' above.Smiling woman with blonde hair wearing blue headphones, text showing 30% off all headphones and a popup with Galaxy Headphones 6DX priced at $97.99; below are images of a smartwatch, headphones, and three smartphones in various colors.Light blue Galaxy Headphones 6DX displayed with purchase options and images of a woman wearing the headphones in different settings.
Instant, Platform-Ready Content

Scale Content Faster, With Lower Cost and Less Effort

Image to Video
Turn images in different angles to generate superior frames and animations.
Generate Video
Black wireless earbuds with charging case on a white background.
Speed & Scale
Create hundreds of videos per day and bring full catalogs online in less time.
Product Demo
Showcase realistic product interactions with AI avatars.
Quality & Consistency
High-quality, studio-grade videos with consistent facial accuracy and dynamic, well-paced compositions that highlight every product detail.
Close-up portrait of a young woman with straight brown hair and blue eyes, looking directly at the camera against a white background.Portrait of a young Black woman with short curly hair wearing a black top against a white background.Portrait of a woman with long dark hair wearing dangling crystal earrings and neutral makeup.Close-up portrait of a young woman with straight black hair and neutral expression against a white background.Close-up portrait of a young woman with straight brown hair and blue eyes, looking directly at the camera against a white background.Close-up portrait of a young woman with straight brown hair and blue-green eyes looking directly at the camera.
360° Showcase
Brand Control & Diversity
Choose from diverse models across gender, ethnicity, skin tone, body type, and age to authentically represent your audience.

FAQs

What is Firework’s AI-generated video solution?

Firework’s AI-generated video solution is a set of tools that automatically creates and curates short-form, shoppable videos using AI-generated content (AIGC) so brands can scale video production without heavy resources. It is built for commerce, turning product catalogs and existing assets into immersive, conversion-focused video experiences on owned channels.

How does Firework use AI to create product videos?

Firework uses AI to detect products, objects, and scenes in your catalog or social content and then auto-generate SKU-specific videos at scale. This reduces manual editing work and accelerates time-to-market for large or frequently updated product assortments.

What types of content can Firework’s AI generate?

Firework’s AI can generate product demos, explainer videos, PDP-ready clips, social shorts, and localized variants from existing assets. It also optimizes shoppable, interactive formats that blend education, inspiration, and direct purchase paths. 

How does AI-generated video impact conversions and revenue?

AI-generated videos help increase conversions by turning static product pages into dynamic, shoppable experiences that showcase products in detail. Brands using AI-powered interactive video commonly see significantly higher engagement and purchase intent compared to standard images or basic video.

Does Firework’s AI optimize which videos shoppers see?

Yes, Firework learns from real shopper behavior to decide which videos, recommendations, and AI answers to surface at different stages of the customer journey. This continuous optimization improves relevance, engagement, and conversion over time.

How do I get content into Firework for AI generation?

You can upload content directly, import via social URLs (like Reels, TikToks, and Shorts), or bulk import assets for AI analysis and reuse. Firework then enriches these assets with metadata and product tags, making them searchable and ready for shoppable and AI-generated experiences.

Can Firework personalize AI-generated videos for different audiences?

Yes, you can tailor AI-generated videos by selecting model demographics, settings, languages, and tones that match specific customer segments or regions. This helps deliver more relevant stories for different markets, campaigns, and audience cohorts. 

How does Firework handle data privacy and content safety with AI?

Firework prioritizes enterprise-level security and privacy, ensuring customer and behavioral data are handled in compliance with strict standards. AI models are tuned to support brand-safe outputs so content and recommendations align with your guidelines.

Can AI-generated videos be localized for different languages and regions?

Yes, Firework supports multi-language content, allowing you to generate or adapt videos with different languages, voices, and visual styles for each market. This makes it easier to run region-specific campaigns while maintaining consistent brand standards.