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Industry Insights
An infographic showcasing predictive analytics, featuring various product icons like furniture, clothing, and electronics.

5 AI Personalization Strategies to Increase Customer Retention and Loyalty

Sam Horton
Aug 4, 2025
Industry Insights
A digital assistance interface in a retail setting, featuring a help query bar and options for shopping, lists, and clothing.

7 AI Solutions That Made These Retailers Millions in Extra Revenue

Firework Staff
Aug 4, 2025
Industry Insights
A hand holds a smartphone displaying a visual search feature for identifying clothing items like a coat, sweater, and handbag.

7 Creative AI Use Cases in Retail That Drive Growth

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Aug 4, 2025
Beauty and Personal Care
A woman with long, wavy hair sits in front of a digital interface, featuring skincare products and icons for video and audio functions.

7 Innovative Hair Care Companies to Watch in 2025

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Aug 2, 2025
Industry Insights
A person in a suit uses a smartphone and VR headset, interacting with digital interfaces showcasing e-commerce and AI technology.

Why Direct Sales Are the Future of E-Commerce

Sam Horton
Aug 2, 2025
Industry Insights
A white sweatshirt stands against a purple background, labeled with customization options: color, style, pattern, and logo.

Why Smart Brands Are Ditching Traditional Marketing for DTC Success

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 30, 2025
Shoppable Video
A man in a brown coat stands outdoors, displaying clothing items with a "Shop now" button in a visually interactive layout.

7 Best Interactive Video Software That Make Every Frame Clickable and Profitable

Celeine Easdon-Smith
Jul 29, 2025
Industry Insights
A hand holding a tablet displaying a shopping interface, featuring an "Add to cart" button next to a model in a white turtleneck.

7 DTC Environment Strategies That Build Unstoppable Brands

Ritesh Kewlani
Jul 29, 2025
Industry Insights
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12 Adobe Experience Manager Alternatives & Integrations

Samrawit Berhe headshot
Samrawit Berhe
Jul 28, 2025
Industry Insights
A warehouse scene contrasts overstocked boxes on the left with AI-optimized shelving and a person using a tablet on the right.

7 AI Use Cases That Solve Real Retail Problems

Sam Horton
Jul 28, 2025
Industry Insights
A person holds a smartphone, interactively engaging with virtual image icons of sneakers, a hoodie, a smartwatch, headphones, and a blanket.

7 Direct Marketing Strategies That Turn Strangers into Customers

Firework Staff
Jul 28, 2025
Customer Experience
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5 Direct-to-Consumer Marketing Strategies That Actually Convert

Ritesh Kewlani
Jul 25, 2025
Beauty and Personal Care
Image of girl with phone showing beauty personalization features

5 Beauty Companies Using AI to Achieve Real Success

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 24, 2025
Video Content

5 AI Personalization Tactics That Create Unforgettable Experiences

Ritesh Kewlani
Jul 23, 2025
Video Commerce
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5 AI Price Optimization Models That Beat Human Decision-Making

Samrawit Berhe headshot
Samrawit Berhe
Jul 23, 2025
Industry Insights
A model showcases makeup options with digital sliders for eye and lip color, alongside a color palette for customization.

5 AI Personalization Examples That Will Inspire You

Samrawit Berhe headshot
Samrawit Berhe
Jul 22, 2025
Industry Insights
A person stands beside a digital display showcasing various products, including shoes, apparel, accessories, and personal care items.

5 AI Personalization Tactics That Convert Like Crazy

Sam Horton
Jul 22, 2025
Shoppable Video
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Summer 2025 Video Marketing Playbook: Drive Sales When Competition Heats Up

Ritesh Kewlani
Jul 22, 2025
Beauty and Personal Care
Company Culture
Company News
Consumer Electronics & Appliances
Customer Experience
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Industry Insights
Livestream Shopping
Omni Channel
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Shoppable Video
Video Commerce
Video Content
Video Creation
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Customer Experience

10 Proven Ways to Engage Gen Z: Mastering Connection With the Next Generation

Ritesh Kewlani
Sep 24, 2024
Video Creation

12 Instagram Story Ideas for eCommerce to Boost Engagement and Sales

Can Ozdoruk
Sep 24, 2024
Video Commerce

30+ Incredible Interactive Video Statistics You Need to Know for 2024!

Sam Horton
Sep 24, 2024
Video Content

40+ Short Form Video Statistics: The Jaw-Dropping Numbers You Must Know in 2024

Celeine Easdon-Smith
Sep 24, 2024
Video Commerce

7 Compelling Reasons Why Live Streaming E-Commerce is a Game-Changer for Your Business

Akash Cillanki
Sep 24, 2024
Industry Insights

7 Steps to Use Live Chat for a Perfect Customer Experience

Ritesh Kewlani
Sep 24, 2024
Livestream Shopping

Live Shopping Statistics: The $600 Billion Revolution Changing E-Commerce

Can Ozdoruk
Sep 24, 2024
Video Commerce

Mastering Holiday E-commerce (Strategies + Steps + Tips to Prepare)

Sam Horton
Sep 24, 2024
Video Content

Mastering Video Marketing Strategies: A Complete Guide for 2024

Sam Horton
Sep 24, 2024
Video Commerce

Top E-commerce Video Marketing Strategies for 2024

Can Ozdoruk
Sep 24, 2024
Company Culture

Top Reasons & Benefits of Working at a Startup: Why You Should Jump on Board Now!

Akash Cillanki
Sep 24, 2024
Livestream Shopping

Ultimate Livestreaming Checklist: Everything You Need for a Flawless Broadcast

Celeine Easdon-Smith
Sep 24, 2024