Ads

Types of Ads We Support - Native vs. Programmatic

We will cover the differences between Native and Programmatic Demand Ads
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Get Started with Programmatic Demand

Firework uses the IMA SDK which makes enabling programmatic demand including both pre-roll and interstitial video ads within your Firework player integrations quick and seamless.
Last Updated:
October 19, 2023

Manage "Native" Direct campaigns using Google Ad Manager

Learn how to set-up a video asset and link to Google Ad Manager.
Last Updated:
October 2, 2023

IAB Europe TCF (Transparent & Consent Framework)

Understand how Firework complies with GDPR through IAB TCF v2.0 certification and how consent is handled for ad targeting on your site.
Last Updated:
October 4, 2023

Get started with Ad Monetization

Start monetizing your Firework channels with video ads by connecting a VAST or VMAP tag from Google Ad Manager or another ad server.
Last Updated:
October 19, 2023

PPID and Consent String in Embed Paramet

We support Consent Strings, Publisher provided identifier (PPID). We'll cover how to add Consent Strings and PPID to your Ads.
Last Updated:
October 4, 2023

Ads Matrix

See what is included per Native Ads and Programmatic Ads
Last Updated:
October 4, 2023

Customize the Ad Badge

Learn how to customize the Ad Badge displayed on your video.
Last Updated:
September 4, 2023

Measure Ads Monetization Performance

Share daily Google Ad Manager reports with Firework to track ad impressions, fill rate, eCPM, and other monetization metrics.
Last Updated:
October 4, 2023

Ads Behavior

Learn how our ads display in a Firework Player and what implementation to use.
Last Updated:
October 19, 2023

Dynamic Values for Ad Unit Parameters

Firework supports dynamic values for the ad unit parameter. We'll cover how to add these dynamic values.
Last Updated:
October 4, 2023

Targeting capabilities: Passing key value pairs to Firework

Learn how to append key-value pairs using Google Ad Manager.
Last Updated:
October 4, 2023