Bounce Rate

What is bounce rate?

Last Updated:  
April 13, 2026
Circular representation of the United States flag with red and white stripes and white stars on a blue field.
English

Bounce Rate measures the percentage of visitors who leave a website after viewing only one page. A high bounce rate may indicate that visitors did not find the content relevant or engaging.

‍

Related Terms
Performance & Optimization
Average Order Value
Bounce Rate
Conversion Rate Optimization
Customer Lifetime Value
Ecommerce Engagement Rate
Shopper Intent Signals