Shopper journey The shopper journey describes the full process a customer takes from discovering a product to completing a purchase and potentially becoming a repeat customer. This journey typically includes stages such as awareness, research, evaluation, purchase, and post-purchase engagement. Understanding the shopper journey helps retailers identify opportunities to improve product discovery, optimize product pages, and create more effective ecommerce experiences.
Related reading: https://firework.com/blog/what-is-ecommerce-experience