Firework － パブリッシャー、クリエーター、ビジネス向けショート ストーリーの決定版
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Industry Insights
Firework and Internet 3.0: Decentralized, Democratized, Powering the Next Two Decades of Global Open Web
Ten years dead are the days when websites ruled the digital blue ocean. Dying are the centralized Goliaths of Facebook and Tiktok; wholly self-serving revenue models, a penchant for manipulating…
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Latest
Livestream Shopping
The Future of Fashion Is Live
After the disruption caused by the coronavirus pandemic in 2020, the global fashion industry is retracing its steps back to normalcy. The fashion business has always been significant, and now…
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ライブコマース
How Livestream Shopping Can Fuel The Creator Economy And Power Brand Growth
Over the last decade, consumer preferences have undergone a paradigm shift due to the growing share of millennials and the GenZ population. A significant portion of the consumption curve has…
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ライブ配信
7 Crucial Benefits of Livestream Shopping for E-Commerce Growth
Brands are eager to set themselves apart in an increasingly saturated digital commerce landscape. Capturing the audience's attention and holding it long enough is vital to brand success in today's…
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縦型動画
6 Reasons Why Your DTC Brand Needs Shoppable Videos
Remember the days of window shopping? Videos are the new shop fronts of today, and the whole world is shopping online. There is a dire need for brands to rethink…
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ライブ配信
Top Live Commerce Statistics of 2022 For Business
Many businesses are still sitting on the fence, undecided whether to plunge into Live Commerce. Businesses of all hues use live streaming to increase brand awareness, revenue and create powerful brand…
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More Insights
Industry Insights
30秒のストーリーテリング：ウェブストーリーを伝える5つの方法
Web stories are a great way to supplement a publisher brand’s existing coverage and reporting with a modern visual storytelling medium that allows you to tell a compelling story in…
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Industry Insights
パブリッシャーがGoogleウェブストーリーに取り組むべき5つの理由！
Yesterday, we kicked off our series on educating publications and publishers on Google's Accelerated Mobile Pages (AMP) Web Stories. While we dug deeper into what Google AMP Stories mean for…
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Industry Insights
革新的なパブリッシャー5社とそのショート動画戦略
Over the coming weeks, we’ll be exploring the most innovative publishers in the web stories world, including interviews with the executives and teams who continue to use web stories as…
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Customer Engagement
Is Your Customer Engagement Strategy Ready For A Video-First Future?
Did you know that in a recent survey by McKinsey & Company, 75% of consumers reported trying out a new shopping method they fully intend to continue post-pandemic? Not just…
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Industry Insights
Why an Omnichannel Experience Is Key to Retail’s Future
Introduction to modern retail: Where does it stand today? Remember the days when you physically went to a store and browsed through options before making a purchase? Those days are…
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