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Industry Insights

Mastering Metrics: Essential KPIs for Your Influencer Marketing Campaign in 2025

Milan Kovacevic
May 6, 2025
Industry Insights

Maximizing Success: How B2B Brands Can Leverage Micro-Influencers Effectively

Milan Kovacevic
May 6, 2025
Video Content

Revolutionize Your Marketing: Ways to Boost Engagement Using Influencer-Generated Content

Natalia Petrova
May 6, 2025
Industry Insights

Unlocking Revenue Growth: Strategies on How To Drive Sales with Influencer Marketing

Milan Kovacevic
May 6, 2025
Video Creation

What are Some Good Sources to get High-Quality Private Label Content for Content Marketing?

Natalia Petrova
May 6, 2025
Industry Insights

Why Outsourcing Content Creation Elevates Your Video Marketing Strategy

Milan Kovacevic
May 6, 2025
Video Creation

2025's Best Video Hosting Solutions to Consider for E-Commerce Innovators

Natalia Petrova
Apr 17, 2025
Industry Insights

Boost Consumer Electronics Sales with Shoppable UGC Strategies

Milan Kovacevic
Apr 17, 2025
Video Creation

Engage & Retain: Enhancing Customer Loyalty Through Interactive Video

Natalia Petrova
Apr 17, 2025
Video Creation

Enhancing Video Marketing with QR Codes: A Comprehensive Guide for Retailers

Natalia Petrova
Apr 17, 2025
Industry Insights

Harnessing Generative AI to Supercharge User-Generated Content: Optimizing Engagement in 2025

Natalia Petrova
Apr 17, 2025
Video Creation

How Retailers Can Triumph with Engaging Video Marketing Tactics in 2025

Natalia Petrova
Apr 17, 2025
Customer Experience

How Retailers Use Immersive Shopping Experiences In Stores

Milan Kovacevic
Apr 17, 2025
Industry Insights

How To Optimize Product Videos For Mobile Shopping

Natalia Petrova
Apr 17, 2025
Shoppable Video

How To Track Shoppable Video Performance: A Comprehensive Guide

Natalia Petrova
Apr 17, 2025
Industry Insights

How UGC is Revolutionizing Marketing for Cosmetics Brands

Milan Kovacevic
Apr 17, 2025
Video Creation

How to Start Using Video in Email Marketing: A Step-by-Step Guide

Natalia Petrova
Apr 17, 2025
Video Creation

Increasing Sales with AI Video: Proven Strategies Being Used by Top Brands

Natalia Petrova
Apr 17, 2025
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Industry Insights
A Firework webinar banner titled “PDP is the New Storefront” featuring visuals of AI-powered shopping interactions — including product recommendations, conversational FAQs, and shoppable videos — alongside speaker headshots of Abhishek Anjanappa, CMO of Fi

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Celeine Easdon-Smith
Oct 24, 2025
Industry Insights
A diverse group of four young adults sits together smiling while shopping online on their smartphones. On-screen graphics show interactive eCommerce features — a live beauty tutorial video, a product listing with price and cart icon, and a color selection

Gen Z’s Buying Behavior Is Reshaping eCommerce in 2025

Samrawit Berhe headshot
Samrawit Berhe
Oct 17, 2025
Beauty and Personal Care
A digital graphic displays a smartphone screen featuring a virtual AI beauty assistant within a modern DTC shopping interface. The interface shows personalized skincare and makeup recommendations, including product thumbnails, shade suggestions, and an “Ad

How Beauty Brands Use AI Agents to Drive DTC Growth

Samrawit Berhe headshot
Samrawit Berhe
Oct 17, 2025
Video Commerce
A close-up digital image of a smartphone displaying an eCommerce product detail page (PDP) featuring an AI-powered shopping assistant. The screen shows a product listing with an interactive “Try this shade” chatbot message, “Buy Now” and “Personalized” but

​​Why PDP Is the New Storefront: Turning Product Pages Into Conversion Engines

Samrawit Berhe headshot
Samrawit Berhe
Oct 15, 2025
Industry Insights
A futuristic analytics dashboard with performance metrics including views, comments, and shares displayed on a transparent glass interface, set against a bright gradient background in pink, orange, and purple tones — symbolizing data-driven marketing and v

Short-Form Video Stats & Why It's a Game-Changer in 2025

Samrawit Berhe headshot
Samrawit Berhe
Oct 10, 2025
Industry Insights

Black Friday & Cyber Monday 2025: AI, Shoppable Video, and Personalization Strategies That Win

Samrawit Berhe headshot
Samrawit Berhe
Oct 8, 2025
Industry Insights
A realistic photograph of a man using his smartphone in a store aisle.

Best Strategies for Personalizing Customer Journeys Across Web, App, and Store

Samrawit Berhe headshot
Samrawit Berhe
Oct 6, 2025
Industry Insights
A professional reviewing SEO analytics with video content performance metrics linked to product pages.

5 Ways Adding Video to Product Pages Boosts Organic Search Traffic

Samrawit Berhe headshot
Samrawit Berhe
Sep 26, 2025
Industry Insights
Shopper browsing a personalized fashion video with interactive shoppable product tags.

Why Storytelling Matters in Modern eCommerce

Samrawit Berhe headshot
Samrawit Berhe
Sep 26, 2025
Video Commerce

Employee Generated Content: Real Stories That Boost Customer Trust

Samrawit Berhe headshot
Samrawit Berhe
Sep 19, 2025
Industry Insights

How Brands Can Use Emotional Storytelling to Reach Gen Z

Samrawit Berhe headshot
Samrawit Berhe
Sep 19, 2025
Video Commerce

Unlock Firework Videos Across Klaviyo Emails

Rebeca Pereira
Sep 16, 2025