Download and open the Amazon Live Creator app on your mobile device, then sign in using your Amazon account credentials.
Tap the "+" button in the app to create a new livestream session.
Enter the stream title, upload a thumbnail image, and select the products you want to feature during your livestream.

Tap “Get URL and stream key” to generate your Amazon RTMP URL and Stream Key. Copy both of these details.
Now log into the Firework Business Portal .
Go to the Livestream section in the portal and click on the option to create a new livestream event.
Enter your event details, including the title, scheduled date and time, and a description for your audience.
On the Livestream Event page, navigate to the Simulcast tab and select Amazon. This will prompt you to enter both your Stream URL and Stream Key.

Paste the RTMP URL and Stream Key from the Amazon Live Creator app into the corresponding fields in the Firework dashboard.
Finalize the event setup, then click “Go Live” from within the Firework Business Portal when you’re ready to begin streaming.
Keep the Amazon Live Creator app open on your mobile device to monitor the stream and ensure the broadcast is live on Amazon.

You must be an approved Amazon Influencer or Brand registered seller
Only eligible creators can stream on Amazon Live. Apply via the Amazon Influencer Program if not already enrolled.
Use the Amazon Live Creator App (iOS only)
You can only start the stream on Amazon via their iOS app — it's mandatory to initiate the broadcast from there even if you're simulcasting through another platform.
Create your livestream in the app first
Inside the app, click “+” to create a new livestream, select your products, title the stream, and get the RTMP server URL and stream key.
Start Amazon Live broadcast first
Start your stream inside the Amazon Live app before going live from Firework otherwise, Amazon will not display your stream.
Use a stable, high-speed internet connection
Amazon recommends an upload speed of at least 5 Mbps to maintain a stable 720p/1080p stream.
Follow Amazon Live’s tech specs
- Format: RTMP
- Bitrate: 2.8 Mbps
- Resolution: 720 x 1280
- Frame rate: 30 fps
- Audio: AAC, 128 kbps minimum
Avoid static or inactive screen
Amazon may automatically end the stream if there is no activity for a long time (e.g., silence, paused video, black screen).
Streams are monitored
Violating Amazon Live’s guidelines (e.g., low quality, unrelated content, copyright violations) may result in termination or account suspension.

Livestream Simulcast with Amazon Live

Learn how to go live on Amazon using Firework’s Business Portal with stream details from the Amazon Live Creator app.