PDP Optimization

PDP optimization refers to improving product detail pages to increase engagement and drive higher conversion rates. This can include improving product imagery, adding product videos, refining product descriptions, or enhancing page layout. Modern PDP optimization strategies often include interactive media and video content to help shoppers better understand products before purchasing.

Read more: https://firework.com/blog/why-pdp-is-the-new-storefront-turning-product-pages-into-conversion-engines