Setup Your Firework Store

Connect your eCommerce store to Firework — integrate Shopify, set up a custom store, and import products to start tagging videos.

Last updated:
October 31, 2025

Follow these simple steps for setting up a Firework store.

Set Up and Manage Store

Good to know: Repeat these steps to add additional stores and products to your business.

Step #1

In the left-hand navigation bar, choose Stores and then select Connect to a Store from the channel dropdown menu.

FW store1

Step #2

Choose an OMS integration or create a custom one.

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Shopify

See Integrate your Shopify Store with Firework.

Set up a Custom store

Step #1

Click the Custom  icon and fill out the form.

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Step #2

Click Create. In the "Products" tab, choose Batch import or Create a product.

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Step #3

"Batch Import" will bring up an upload workflow. Add your file, agree to the terms, set your store currency, add your email address, and then click Continue.

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Step #4

"Create a product" will take you to the customization page. Fill out at minimum all required fields, and then click Save.

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Step #5

You can upload and display multiple product images

product-image

Step #6

The products will appear in the "Products" tab. Add more products and search existing products here too.

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Step #7

When uploading product images, please ensure your files are in one of the following formats:

  • .jpg
  • .jpeg