Klaviyo: Abandoned Checkout Flow

Drive higher recovery rates on abandoned carts by retargeting users who engaged with products tagged with Firework videos.

Last updated:
October 8, 2025
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Klaviyo: Abandoned Checkout Flow
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Note

Before building abandoned checkout flows in Klaviyo using Firework, ensure your apps have been successfully connected. See this article on how to get started.

🪜 Steps

Step #1

Login to your Klaviyo account, go to Flows (left panel), then click Create Flow.

Klaviyo- Abandoned Checkout Flow

Step #2

Within “Create Flow”, Click on “Abandoned Checkout Reminder”.

Note: Make sure to select this block

Klaviyo- Abandoned Checkout Flow1

Step #3

Name the flow something like Firework Abandoned Checkout Reminder, and click Use Template.

Step #4

Click the ••• of the Abandoned Cart Email to edit it.

Note: The Trigger should be "When someone Checkout Started"

Klaviyo- Abandoned Checkout Flow4

Step #5

Within you will be prompted to provide a Sender Email Address. Click on “Edit email” on the right hand-side to do this.

Klaviyo- Abandoned Checkout Flow5

Step #6

Under Content > Universal, you should see all of the pre-built Firework embeds. Select either FW_EMAIL_EMBED_SMALL or FW_EMAIL_EMBED_BEST_FIT, and drag-and-drop into the position of your choosing.

Klaviyo- Abandoned Checkout Flow6

Tip: These dynamic reminders outperform static images by showing the product's features and benefits, boosting recovery rates by up to 40%.