Klaviyo: Browse Abandonment Flow
Re-engage customers who viewed a product with a Firework video tagged to it, but didn’t add to cart or purchase.
Last updated:
October 8, 2025
Note: Before building abandoned cart flows in Klaviyo using Firework, ensure your apps have been successfully connected. - Select the Firework Browse Abandonment block flow and right click to edit it.
on how to get started.
🪜 Steps
- Login to your Klaviyo account, navigate to Flows, and click Create Flow.

- Within “Create Flow”, Click on “Browse Abandonment”

- Name the flow something like Firework Browse Abandonment, and click Use Template.
- Note: Trigger is "When someone Viewed Product"
- Note: Trigger is "When someone Viewed Product"


- Within you will be prompted to provide a Sender Email Address. Click on “Edit email” on the right hand-side to do this.

- Now you drag-and-drop either FW_BROWSE_ABANDOMEND_SMALL or FW_BROWSE_ABANDOMEND_BEST_FIT .

- Great! Now you have created the flow. Browse abandonment emails are sent when an existing subscriber views a product on your website and doesn’t place an item in their shopping cart.

- Once an existing user "Viewed Product", they will be put into the Browse Abandonment Flow.

You're all set!








