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Industry Insights

A Firework webinar banner titled “PDP is the New Storefront” featuring visuals of AI-powered shopping interactions — including product recommendations, conversational FAQs, and shoppable videos — alongside speaker headshots of Abhishek Anjanappa, CMO of Fi

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Celeine Easdon-Smith

Oct 24, 2025

Industry Insights

A diverse group of four young adults sits together smiling while shopping online on their smartphones. On-screen graphics show interactive eCommerce features — a live beauty tutorial video, a product listing with price and cart icon, and a color selection

Black Friday & Cyber Monday 2025: AI, Shoppable Video, and Personalization Strategies That Win

Samrawit Berhe

Oct 8, 2025

Industry Insights

A realistic photograph of a man using his smartphone in a store aisle.

Best Strategies for Personalizing Customer Journeys Across Web, App, and Store

Samrawit Berhe

Oct 6, 2025

Industry Insights

A professional reviewing SEO analytics with video content performance metrics linked to product pages.

5 Ways Adding Video to Product Pages Boosts Organic Search Traffic

Samrawit Berhe

Sep 26, 2025

Industry Insights

Shopper browsing a personalized fashion video with interactive shoppable product tags.

Why Storytelling Matters in Modern eCommerce

Samrawit Berhe

Sep 26, 2025

Video Commerce

Employee Generated Content: Real Stories That Boost Customer Trust

Samrawit Berhe

Sep 19, 2025

Industry Insights

How Brands Can Use Emotional Storytelling to Reach Gen Z

Samrawit Berhe

Sep 19, 2025

Video Commerce

Unlock Firework Videos Across Klaviyo Emails

Rebeca Pereira

Sep 16, 2025

How to Turn E-Commerce Pages into High-Converting Shoppable Video Experiences

Top Syndigo Competitors and Alternatives for 2025: Where Firework Leads the Pack

Building Immersive Experiences with Firework & Adobe Experience Manager

How to Add Live Video Commerce to Adobe Experience Manager (Without Custom Code)

Measure Marketing ROI with This Guide to Campaign Success

7 Video Marketing Trends That Will Define 2025

How to Leverage Shoppable Video Storytelling this Summer

9 Irresistible Summer Email Marketing Tips & Ideas

Creating Interactive Explainer Videos for Banking & Financial Services

How to Drive More Sales Through Video Marketing

10 Best Video Practices for Influencers to Boost Engagement and Sales

Navigating Tariff Challenges: How Tariffs are Impacting Small E-commerce Strategies

Shoppable Video Is the Missing Link in Modern Car Buying

The Impact of Tariffs on the Beauty Industry: A Comprehensive Guide

The Impact of Tariffs on the CPG Industry: Strategies for Navigating Economic Challenges

The Impact of Tariffs on the Fashion Industry: How Fashion Brands Can Strategically Navigate Industry Challenges

What Tariff Turbulence Means for Global Retail E-Commerce

What You Need to Know About the Impact of Tariffs on Brands

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Gen Z’s Buying Behavior Is Reshaping eCommerce in 2025

How Beauty Brands Use AI Agents to Drive DTC Growth

Why PDP Is the New Storefront: Turning Product Pages Into Conversion Engines

Short-Form Video Stats & Why It's a Game-Changer in 2025

Black Friday & Cyber Monday 2025: AI, Shoppable Video, and Personalization Strategies That Win

Best Strategies for Personalizing Customer Journeys Across Web, App, and Store

5 Ways Adding Video to Product Pages Boosts Organic Search Traffic

Why Storytelling Matters in Modern eCommerce

Employee Generated Content: Real Stories That Boost Customer Trust

How Brands Can Use Emotional Storytelling to Reach Gen Z

Unlock Firework Videos Across Klaviyo Emails

How to Turn E-Commerce Pages into High-Converting Shoppable Video Experiences

Top Syndigo Competitors and Alternatives for 2025: Where Firework Leads the Pack

Building Immersive Experiences with Firework & Adobe Experience Manager

How to Add Live Video Commerce to Adobe Experience Manager (Without Custom Code)

Measure Marketing ROI with This Guide to Campaign Success

7 Video Marketing Trends That Will Define 2025

How to Leverage Shoppable Video Storytelling this Summer

9 Irresistible Summer Email Marketing Tips & Ideas

Creating Interactive Explainer Videos for Banking & Financial Services

How to Drive More Sales Through Video Marketing

10 Best Video Practices for Influencers to Boost Engagement and Sales

Navigating Tariff Challenges: How Tariffs are Impacting Small E-commerce Strategies

Shoppable Video Is the Missing Link in Modern Car Buying

The Impact of Tariffs on the Beauty Industry: A Comprehensive Guide

The Impact of Tariffs on the CPG Industry: Strategies for Navigating Economic Challenges

The Impact of Tariffs on the Fashion Industry: How Fashion Brands Can Strategically Navigate Industry Challenges

What Tariff Turbulence Means for Global Retail E-Commerce

What You Need to Know About the Impact of Tariffs on Brands

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Gen Z’s Buying Behavior Is Reshaping eCommerce in 2025

How Beauty Brands Use AI Agents to Drive DTC Growth

​​Why PDP Is the New Storefront: Turning Product Pages Into Conversion Engines

Short-Form Video Stats & Why It's a Game-Changer in 2025

Black Friday & Cyber Monday 2025: AI, Shoppable Video, and Personalization Strategies That Win

Best Strategies for Personalizing Customer Journeys Across Web, App, and Store

5 Ways Adding Video to Product Pages Boosts Organic Search Traffic

Why Storytelling Matters in Modern eCommerce

Employee Generated Content: Real Stories That Boost Customer Trust

How Brands Can Use Emotional Storytelling to Reach Gen Z

Unlock Firework Videos Across Klaviyo Emails

Why PDP Is the New Storefront: Turning Product Pages Into Conversion Engines