Shoppable video is a type of interactive video that allows viewers to click or tap on products within the video to learn more or make a purchase. These videos combine storytelling with commerce by enabling direct product interaction. Shoppable video helps shorten the path from product discovery to purchase by allowing shoppers to interact with products directly within the video experience.
Learn more:
https://firework.com/blog/what-is-shoppable-video
https://firework.com/blog/how-to-make-a-shoppable-video