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Industry Insights

Hyper-Personalization in the Fashion Industry: A Guide to Maximizing Customer Engagement

Milan Kovacevic
Mar 13, 2025
Video Creation

Proven Video Marketing Strategies for Spring to Elevate Sales Campaign

Natalia Petrova
Mar 13, 2025
Industry Insights

Revolutionizing Fashion: How Fashion Brands Are Using AI for Creative Transformation

David Adebayo
Mar 13, 2025
Industry Insights

Seasonal Strategies: Spring Email Marketing Tips for Boosting Conversions

Milan Kovacevic
Mar 13, 2025
Industry Insights

7 Cutting-Edge Customer Experience Strategies for Beauty Brands

Milan Kovacevic
Mar 6, 2025
Industry Insights

8 Proven Marketing Strategies to Level Up Your Beauty Business with Video

Milan Kovacevic
Mar 6, 2025
Shoppable Video

Comprehensive Guide to Shoppable Video for Engagement: Strategies and Examples

Natalia Petrova
Mar 6, 2025
Industry Insights

Creating Immersive Digital Showrooms for Beauty Brands: A Step-by-Step Guide

Natalia Petrova
Mar 6, 2025
Industry Insights

From Formulations to Marketing: How Beauty Brands Are Using AI

David Adebayo
Mar 6, 2025
Shoppable Video

How Shoppable Video Helps Reduce Cart Abandonment and Boosts Conversions

Natalia Petrova
Mar 6, 2025
Shoppable Video

How Shoppable Video Personalization Transforms the Digital Shopping Experience

Natalia Petrova
Mar 6, 2025
Video Content

How Video Content Revolutionizes E-commerce Conversion Rates: A Data-Driven Insight

Milan Kovacevic
Mar 6, 2025
Industry Insights

How to Build a Successful Beauty Store on Shopify: A Step-by-Step Guide for Entrepreneurs

Milan Kovacevic
Mar 6, 2025
Video Commerce

Interactive Shoppable Videos & Other Must-Follow Video Marketing Trends 2025

Natalia Petrova
Mar 6, 2025
Shoppable Video

Measuring the Effectiveness of Shoppable Videos: Top 9 Metrics for Evaluating Performance

Natalia Petrova
Mar 6, 2025
Industry Insights

The Rise of Hyper-Personalization: Transforming Consumer Engagement in Beauty

Natalia Petrova
Mar 6, 2025
Video Content

The Rise of Live Shopping in the Beauty Industry: What Brands Need to Know

Natalia Petrova
Mar 6, 2025
Industry Insights

The Ultimate Guide to Beauty Industry Statistics: Market Trends, Growth & Insights

Natalia Petrova
Mar 6, 2025
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Industry Insights
A model showcases makeup options with digital sliders for eye and lip color, alongside a color palette for customization.

5 AI Personalization Examples That Will Inspire You

Samrawit Berhe
Jul 22, 2025
Industry Insights
A person stands beside a digital display showcasing various products, including shoes, apparel, accessories, and personal care items.

5 AI Personalization Tactics That Convert Like Crazy

Sam Horton
Jul 22, 2025
Shoppable Video
girl sitting poolside on a laptop

Summer 2025 Video Marketing Playbook: Drive Sales When Competition Heats Up

Ritesh Kewlani
Jul 22, 2025
Beauty and Personal Care
A virtual hair quiz interface displaying options for hair type, length, and shade preferences, set against a vibrant purple background.

19 Must-Know Hair Care Brands for E-Commerce Success

Firework Staff
Jul 21, 2025
Industry Insights
A 3D visualization showcasing a highlighted armchair with five-star ratings, surrounded by product icons and a glowing shopping cart symbol.

5 AI Commerce Solutions That Never Stop Learning

Ritesh Kewlani
Jul 21, 2025
Industry Insights
Abstract illustration of interconnected silhouettes in vibrant colors, symbolizing human connection and communication.

5 AI Marketing Personalization That Drives Real Results

Celeine Easdon-Smith
Jul 21, 2025
Beauty and Personal Care
A minimalist skincare display featuring various elegant white bottles and jars on a wooden surface, alongside a flower vase and brushes.

9 Beauty Industry Trends Shaping 2025 and Beyond

Samrawit Berhe
Jul 21, 2025
Beauty and Personal Care
A close-up of hair with a translucent overlay of glowing microorganisms and abstract shapes, symbolizing microbiome health and research.

9 Innovative Hair Care Products Retailers Need Now

Sam Horton
Jul 21, 2025
Industry Insights

The Ultimate E-commerce Summer Cleaning Checklist for Brands

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 21, 2025
Industry Insights
A woman with long hair wears a beige sweater; features an AR Try-On interface showing ratings, weight, and water resistance icons.

5 DTC E-Commerce Models That Dominate Their Markets

Samrawit Berhe
Jul 17, 2025
Partner News
A laptop displays a geometric design, surrounded by minimalist metal icons: a shopping cart, cloud, and play button, on a sleek tabletop.

5 Proven Commerce Cloud Salesforce Integration Tactics

Firework Staff
Jul 17, 2025
Shoppable Video
A smartphone displays a video of a pink handbag, surrounded by shopping cart icons, suggesting an online shopping experience.

8 Best Practices for E-Commerce with Firework Shoppable Video

Sam Horton
Jul 17, 2025