Transform Your Shopping Experience with Video Commerce
The Future of Video Commerce Starts Here
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Industry Insights

How to Build A Successful Fashion Store on Shopify: Must-Know Strategies

David Adebayo
Mar 13, 2025
Industry Insights

Hyper-Personalization in the Fashion Industry: A Guide to Maximizing Customer Engagement

Milan Kovacevic
Mar 13, 2025
Video Creation

Proven Video Marketing Strategies for Spring to Elevate Sales Campaign

Natalia Petrova
Mar 13, 2025
Industry Insights

Revolutionizing Fashion: How Fashion Brands Are Using AI for Creative Transformation

David Adebayo
Mar 13, 2025
Industry Insights

Seasonal Strategies: Spring Email Marketing Tips for Boosting Conversions

Milan Kovacevic
Mar 13, 2025
Industry Insights

7 Cutting-Edge Customer Experience Strategies for Beauty Brands

Milan Kovacevic
Mar 6, 2025
Industry Insights

8 Proven Marketing Strategies to Level Up Your Beauty Business with Video

Milan Kovacevic
Mar 6, 2025
Shoppable Video

Comprehensive Guide to Shoppable Video for Engagement: Strategies and Examples

Natalia Petrova
Mar 6, 2025
Industry Insights

Creating Immersive Digital Showrooms for Beauty Brands: A Step-by-Step Guide

Natalia Petrova
Mar 6, 2025
Industry Insights

From Formulations to Marketing: How Beauty Brands Are Using AI

David Adebayo
Mar 6, 2025
Shoppable Video

How Shoppable Video Helps Reduce Cart Abandonment and Boosts Conversions

Natalia Petrova
Mar 6, 2025
Shoppable Video

How Shoppable Video Personalization Transforms the Digital Shopping Experience

Natalia Petrova
Mar 6, 2025
Industry Insights

How to Build a Successful Beauty Store on Shopify: A Step-by-Step Guide for Entrepreneurs

Milan Kovacevic
Mar 6, 2025
Video Content

How Video Content Revolutionizes E-commerce Conversion Rates: A Data-Driven Insight

Milan Kovacevic
Mar 6, 2025
Video Commerce

Interactive Shoppable Videos & Other Must-Follow Video Marketing Trends 2025

Natalia Petrova
Mar 6, 2025
Shoppable Video

Measuring the Effectiveness of Shoppable Videos: Top 9 Metrics for Evaluating Performance

Natalia Petrova
Mar 6, 2025
Industry Insights

The Rise of Hyper-Personalization: Transforming Consumer Engagement in Beauty

Natalia Petrova
Mar 6, 2025
Video Content

The Rise of Live Shopping in the Beauty Industry: What Brands Need to Know

Natalia Petrova
Mar 6, 2025
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Industry Insights
Side-by-side graphic comparing an AI shopping assistant and a chatbot, with the AI assistant shown as a product recommendation interface and the chatbot shown as a basic conversational bot, highlighting the difference between guided shopping and simple que

AI Shopping Assistants vs Chatbots: What Enterprise Retailers Need to Know

Samrawit Berhe headshot
Samrawit Berhe
Jan 28, 2026
Consumer Electronics & Appliances
Two shoppers browsing a modern consumer electronics store, with translucent AI interface overlays displaying predictive analytics, pricing insights, and personalized product recommendations for devices like TVs, smartphones, and headphones, illustrating da

Consumer Electronics Buying Statistics: Why Shoppers Need More Proof Before Checkout

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Samrawit Berhe
Jan 23, 2026
Industry Insights
A split-screen digital image showing multiple creators producing shopping and product content, including DIY and beauty creators filming videos, with subtle social commerce icons and engagement metrics around them, illustrating how creator-led content is i

How the Creator Economy Is Reshaping Retail

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Samrawit Berhe
Jan 21, 2026
Beauty and Personal Care
A woman standing in an urban setting with floating cosmetic product cards beside her, showing a serum, mascara, and makeup compact within a soft, translucent ecommerce interface that represents AI-guided beauty product discovery and personalized shopping.

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

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Samrawit Berhe
Jan 16, 2026
Industry Insights

Agentic Commerce: What the Industry Is Learning

Samrawit Berhe headshot
Samrawit Berhe
Jan 14, 2026
Industry Insights
A modern shopper viewing a product detail page on a laptop in a bright, minimal workspace, with subtle UI elements indicating size uncertainty, returns friction, and lack of personalized recommendations, representing why first-time buyers may not return.

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

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Samrawit Berhe
Jan 9, 2026
Fashion and Apparel
A close-up, angled shot of a sleek smartphone displaying a high-end fashion shopping app interface. The screen features an AI chat bubble that says "Consider this option" pointing to a high-quality image of a cream-colored knitted cardigan hanging on a min

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

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Samrawit Berhe
Jan 7, 2026
Industry Insights
A blue-toned digital illustration showing an AI-powered ecommerce product page for a stainless steel dishwasher. The central product card displays the dishwasher with price, star rating, and an “Add to Cart” button, surrounded by connected UI elements labe

Retail in 2026: What Still Converts (and What No Longer Works)

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Samrawit Berhe
Jan 2, 2026
Industry Insights
A shopper browsing an AI-enhanced product detail page on a laptop, featuring a sofa product with AI-generated recommendations, a virtual assistant video, and interactive PDP elements in a softly lit home setting.

How to Improve PDP Search Rankings With AI

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Samrawit Berhe
Dec 31, 2025
Video Commerce
A shopper watches a product video on an ecommerce website displayed on a laptop, with a play button, product details, and an “Add to Cart” button visible, illustrating video commerce influencing purchase decisions.

How Video Content Impacts Purchase Decisions

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Samrawit Berhe
Dec 24, 2025
Industry Insights
A woman holds a smartphone while shopping for furniture online, viewing a beige sofa through a clean, minimalist mobile ecommerce interface with a transparent overlay showing alternate sofa options and an “Add to Cart” button, set in a modern living room.

Retail Trends 2026: How AI, Video, and Data Are Redefining Conversion

Samrawit Berhe headshot
Samrawit Berhe
Dec 24, 2025
Industry Insights
A realistic photograph of a dark gray laptop on a wooden desk displaying a modern e-commerce product detail page. The screen shows a blue button-up shirt with a 20% discount, an AI-powered FAQ answering fit questions, a shoppable video thumbnail, recommend

How to Use PDP Data to Predict What Shoppers Want Next

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Samrawit Berhe
Dec 19, 2025