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Industry Insights

A realistic photograph of a man using his smartphone in a store aisle.

Halloween 2025: How Retailers Can Use Personalization and AI to Cast a Spell on Shoppers

Samrawit Berhe

Sep 12, 2025

Video Commerce

Shopper browsing a PDP with short-form video and AI-powered Smart FAQ overlays for faster conversion.

Boosting Conversions with Short-Form Video: Strategies for Retailers

Samrawit Berhe

Sep 11, 2025

Industry Insights

Micro-influencers creating social commerce content with engagement metrics and shoppable video overlays.

Building Trust Through Influencer Collaboration in Social Commerce

Samrawit Berhe

Sep 11, 2025

Home

How Home Improvement Stores Are Using Conversational AI to Boost Sales and Service

Samrawit Berhe

Sep 8, 2025

Industry Insights

Conversational AI in Retail: How AI Chatbots and Virtual Assistants Drive Sales

Samrawit Berhe

Sep 3, 2025

Customer Experience

5 Customer Experience Strategies That Build Million-Dollar Loyalty

Ritesh Kewlani

Aug 26, 2025

What We Heard at Shoptalk 2023

The Future of Shopping: 7 Shoppertainment Examples That Are Redefining Retail

The Right Live Selling Platform Is Only One Half of the Video Commerce Equation

Mail Metro Media Partners with Firework; Becomes First European News Publisher with Vertical Videos

Firework and The Fresh Market Win Best Live Video Strategy at 2023 Digiday Video and TV Awards

5 Retail Segments Perfectly Positioned to Leverage Live Shopping Benefits

Key Insights for Retailers on Enhancing the Luxury Shopping Experience

Firework Forecasts What's Next: 2023 Predictions

Firework Announces SOC 2® Type 2 Certification, Solidifying Robust Security Stance

Firework Brings Enterprise-Grade Video Commerce Solution to Salesforce AppExchange

Live Commerce 101: The Basics and Beyond

We Asked AI How to Win in the Attention Economy with Short-Form Video Commerce

Who Should Host Your Next Live Video Shopping Experience: Influencers or In-house Experts?

The Fresh Market Leverages Firework to Launch The First-Ever Shoppable Video-Live Commerce (SVLC) Retail Media Network

How To: Getting Started With Firework Integration for Salesforce Commerce Cloud

7 Video Marketing Trends That Will Rule 2023 (And Beyond)

How To: Get Started With Firework Integration for Magento

Insights From NRF 2023

Best Strategies for Personalizing Customer Journeys Across Web, App, and Store

5 Ways Adding Video to Product Pages Boosts Organic Search Traffic

Why Storytelling Matters in Modern eCommerce

Employee Generated Content: Real Stories That Boost Customer Trust

How Brands Can Use Emotional Storytelling to Reach Gen Z

Unlock Firework Videos Across Klaviyo Emails

Halloween 2025: How Retailers Can Use Personalization and AI to Cast a Spell on Shoppers

Boosting Conversions with Short-Form Video: Strategies for Retailers

Building Trust Through Influencer Collaboration in Social Commerce

How Home Improvement Stores Are Using Conversational AI to Boost Sales and Service

Conversational AI in Retail: How AI Chatbots and Virtual Assistants Drive Sales

5 Customer Experience Strategies That Build Million-Dollar Loyalty