The digital landscape is evolving at breakneck speed, and keeping up can feel like a full-time job. So, why should you care about short-form videos interactive videos? Because they’re not just a trend—they’re changing the game entirely.
The Meteoric Rise of Short-Form Videos in 2024
Why short-form video is dominating?
- Attention spans have dropped to just 8 seconds on average, shorter than that of a goldfish! This means capturing attention quickly is more important than ever.
- The rapid adoption of 5G is enabling faster video consumption, making short-form content even more accessible. Faster internet speeds mean less buffering and more seamless viewing experiences, leading to greater customer engagement.
Key adoption stats:
- 90% of all internet traffic will come from short-form videos by 2024. This highlights the massive shift towards quick, engaging content.
- 82% of internet traffic will be video by 2025, a massive chunk of which will be short-form. The preference for video content continues to grow, driven by its engaging nature.
- 72% of consumers say they prefer watching videos over text when learning about products. This preference underscores the effectiveness of video content in conveying information quickly and engagingly.
Short-Form Video Engagement Statistics
Worried that your current content isn’t engaging your audience? Short-form videos might be your answer. They are designed to capture attention quickly and keep viewers hooked, making them a powerful tool for marketing teams.
Outperforming Long-Form Content
- Short-form videos get 2.5 times more engagement than long-form videos. The brevity of these videos keeps viewers hooked and more likely to interact.
- 56% of videos created by businesses are now under 2 minutes. Companies are recognizing the power of concise content in capturing audience interest.
- Videos under 90 seconds have a 50% viewer retention rate. Shorter videos are more likely to be watched in full, leading to better message retention.
Short Videos Drive More Viral Potential
Curious about how to win in this attention economy? Win in the attention economy with short-form videos to capture and retain viewer interest.
- 47% of marketers say short-form videos are more likely to go viral. The shareability of short content increases its chances of reaching a wider audience.
- 60% of viewers watch 41-80% of the total video length, highlighting the higher engagement rate for short content. This shows that viewers are more likely to stick around for shorter videos.
- 30% of short-form videos have an average watch rate of over 81%, showing high completion rates. High completion rates indicate that viewers find the content compelling and worth their time.
Want to see how top publishers are leveraging short-form videos? Check out the publishers creating great short-form videos for inspiration.
Changing Consumer Behavior with Short-Form Videos
Are you struggling to keep up with shifting consumer behaviors? Short-form videos are not just a fad; they’re reshaping how people consume content and make purchasing decisions.
How Consumers Watch
- 57% of Gen Z prefers short videos for product research. This generation values quick, digestible content that provides information efficiently.
- 73% of consumers use short-form videos when searching for new products or services. Videos offer a visual and engaging way to learn about new offerings.
- 90% of consumers watch short-form videos during their free time. These videos fit seamlessly into their daily routines, providing entertainment and information on the go. This boosts customer engagement as a result.
The Time Spent Watching Videos
- The average person spends 1 hour and 16 minutes daily watching short-form videos. This significant amount of time highlights the growing preference for this content format.
- Adults in the U.S. spend about 58.4 hours per month on TikTok alone, demonstrating how sticky short-form content is. The platform’s engaging nature keeps users coming back for more.
- Instagram Reels users spend an average of 53 minutes per session watching short-form video content. The high engagement on this platform shows the effectiveness of short-form videos in capturing and retaining viewer attention.
Looking to inform, entertain, and convert your audience? Learn how to inform, entertain, convert with a comprehensive video content strategy.
Marketing and Advertising Impact of Short-Form Videos
Concerned about your marketing ROI? Short-form videos are proving to be incredibly effective at driving engagement and conversions, making them a must-have in your digital video commerce strategy.
Why Short-Form is a Marketer’s Best Tool
- 44% of marketers are expected to use short-form videos in their e-commerce marketing strategy in 2024. This shows a significant shift towards quick, engaging content that captures attention fast.
- 31% of marketers say short-form videos offer the highest ROI compared to other formats like images and blog posts. The concise nature of these videos makes them more effective in delivering messages and driving actions.
- 26% of marketers plan to increase their investment in short-form videos in 2024. This indicates a growing confidence in the format’s ability to engage audiences and deliver results.
Enhance your efforts with this video marketing checklist to ensure your short-form videos are optimized for success.
Boosting Conversions and Sales
- Short-form interactive videos can increase sales and conversions by up to 80%. The visual and engaging nature of videos makes them a powerful tool for influencing purchasing decisions.
- 55% of consumers watch videos before purchasing, using them as a decision-making tool. This highlights the importance of having compelling video content to guide consumers through their buying journey.
- Short-form video ads will generate over $99.4 billion in revenue by the end of 2024. This staggering figure underscores the significant impact that short-form video ads have on e-commerce stores and landscape.
Initiate a video marketing strategy in the tech industry to drive better results and connect with your audience.
Short-Form Video Platforms and Trends
Worried about which platforms to focus on for the most impact on sales for e-commerce stores? TikTok, YouTube Shorts, and Instagram Reels are the big players in the short-form video space, each offering unique opportunities to engage your audience.
TikTok, YouTube Shorts, Instagram Reels: The Big Three
- TikTok users spend an average of 58 minutes per day on the platform, primarily engaging with short-form videos. This highlights TikTok’s ability to captivate users with its endless stream of quick, entertaining content.
- YouTube Shorts now reaches more 18-19-year-olds than any television network globally. This demographic shift shows how younger audiences prefer bite-sized content over traditional TV.
- Instagram Reels drive 49% higher engagement than other post types on the platform. Reels’ format encourages more interaction, making it a powerful tool for user engagement and increased sales.
Social Media and Ad Spending
- 66% of video ads in 2024 will be under 30 seconds, emphasizing the shift to short-form formats. Advertisers are recognizing that shorter ads are more effective in capturing viewer attention quickly in social media campaigns.
- Facebook’s revenue from short-form video ads now accounts for more than 50% of its ad revenue. This significant portion underscores the profitability and effectiveness of short-form video ads in driving revenue.
Short-form videos are transforming the digital publishing experience. They can help you stay ahead of the curve.
Trends to Watch in Short-Form Video for 2024
Curious about what’s next? Staying ahead of the curve is crucial, and knowing the latest trends can give you a competitive edge.
Content Innovations and New Trends
- Micro-learning through 2-5 minute videos continues to gain popularity, especially in education and training. These bite-sized educational segments are perfect for delivering quick, digestible lessons that fit into busy schedules. They cater to the growing demand for flexible learning options.
- Influencer marketing: 80% of marketers are prioritizing Instagram for influencer collaborations in 2024. Influencers create authentic, relatable content that resonates with their followers, making them ideal partners for brands looking to boost engagement and reach.
- Interactive videos: Short-form videos will increasingly feature interactive elements, allowing viewers to shop directly from the content. Features like clickable links, embedded polls, and real-time Q&A sessions enhance viewer engagement and provide a seamless shopping experience.
What’s Next for Short-Form Content?
- Video content will make up 82% of all global internet traffic by 2025. This surge underscores the dominance of video as the preferred medium for consuming content online. The shift towards video reflects its effectiveness in capturing attention and conveying information quickly.
- The rise of “shoppable videos” will transform how consumers interact with brands on social platforms, allowing in-video purchases. This trend integrates commerce directly into the viewing experience, making it easier for consumers to buy products they see in videos without leaving the platform. Shoppable videos streamline the path from discovery to purchase, enhancing the overall user experience.
Learn from innovative publishers and their video strategy to stay ahead of emerging trends.
The Business Case for Short-Form Video
Why Your Brand Should Be Using Short-Form Videos Right Now
- According to recent data, 93% of marketers report that short-form videos help in acquiring new customers, whether you’re showcasing a product, sharing a customer testimonial, or highlighting a special offer.
- Consumers are hungry for video content, with 54% of consumers expressing a desire to see more video content from the brands they follow. Thus increasing brand loyalty.
- Data shows that businesses using video grow revenue 49% faster than those that don’t. This impressive growth rate underscores the impact of video content on business performance.
Create a strong short-video strategy to capture attention and drive interest in your brand.
Cost-Effective and High ROI
- These interactive videos are faster and cheaper to produce than long-form videos, making them accessible for brands of all sizes.
- Short-form videos also offer a high return on investment. 66% of marketers believe that short-form video content provides the highest engagement rate compared to other content types.
This high engagement rate translates to more interactions, shares, and ultimately, a stronger connection with your audience. When your content is engaging, it encourages viewers to take action, whether that’s visiting your website, making a purchase, or sharing your video with their network.
Why Short-Form Videos are Non-Negotiable for 2025?
Short-form videos are no longer a trend but a fundamental shift in how brands engage audiences. With skyrocketing engagement rates, higher ROI, and unparalleled virality potential, brands must prioritize short-form content and follow a proper video marketing guide. This will help them stay relevant in the competitive digital landscape.
Put your commerce in motion. Find out how Firework can power your business forward. Request a demo to see how our innovative video commerce solutions can transform your online shopping experience and drive engagement.
