Tell an Incredible Story Through Short Videos
Looking to own the digital experience for their 2022 “Girl of the Year” announcement, American Girl, through Spark Foundry and Pop Sugar, leveraged Firework technology to host a Livestream on their own digital properties and their media partners' social channels. Through native integrations, the replay of the Livestream was also broadcast across Firework’s publisher partners, delivering additional scale.
Result: Conversion Uplift +109%
Comparing between users who watched a Firework video in fullscreen (for more than 3 seconds or clicked on a product immediately) vs. the average Cymbiotika visitors, by May 2024, we have seen 2x conversion rate.
Successful Partnership Journey
Cymbiotika partnered with Firework in 2022 to revolutionize their connection and education strategies for D2C customers.
Since then, they have launched hundreds of short videos on their site to educate customers and inspire purchases, alongside running numerous digital showrooms. Both initiatives have set the standard for customer education and engagement.
Their dedicated focus on using video for customer education has led to a significant increase in conversion rates among customers who engage with Firework videos.
